Abstract
Based on literature in relationship management and strategic management, this article explores the perceived connection between relationship building and the global strategies of multinational corporations, and in turn, the value of relationships as organizational resources that can contribute to the implementation of strategies. Interview data showed that different global strategies were perceived to be related to different types of relationships, as well as quality of relationships with employees in the local subsidiaries in China. This study extended the research in relationship management, as well as the strategic role of public relations in the global setting.
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