Abstract

The change in the concept of risk management following the current state of the economy of Ukraine is considered. Economic and socio-political factors that lead to crises are analyzed. It is proposed to constantly monitor and analyze risks, which is an essential and timely mechanism of anti-crisis management. The complex and protracted nature of the enterprise's risk system requires appropriate tools for their identification and assessment, which considers the need to review the strategic directions of diagnosis and analysis of relevant information for management decision-making. Particularly relevant in our publication is the development of approaches to the comprehensive assessment of the risks of the existence and effective operation of enterprises that are adequate to modern socio-economic requirements. The main risk assessment methods were analyzed, and the expediency of their use in the activities of enterprises was determined. An analysis of existing risks was carried out, among which the following were highlighted: market risks, risks of an unstable situation in the country, a change in the competitive environment, force majeure situations at the enterprise, and an increase in prices for energy resources. Methods of enterprise risk management to minimize or neutralize their negative impact, actions, and measures that make it possible to prevent the impact of risks on enterprise activity are proposed. Proposals for enterprises are focused on a thorough study of regional conflicts with their projection on the global level, the increase in the number and significance of pandemics, wars, and environmental and resource crises, which carry the irreversible nature of changes. It is noted that the enterprise in today's conditions of instability is offered to develop a set of strategic measures and principles that must be followed for production and economic activity to be effective. These measures are recommended for implementation in the company's strategy, which will optimize the structure and management process and contribute to the growth of the value of organizations. Keywords: risk, strategic risk management, risk classification, risk assessment methods, methods of risk neutralization, standards, recovery, economic growth.

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