Abstract
This research follows the dynamics of the leisure “service” production cycle of a tourism site through the nonlinear technique of system dynamics. System dynamic models use feedback relationships to interrelate observed data and descriptive information to understand the internal linkages among the competing forces of a system. The resulting simulation provides a long run forecast that can be used by policy makers in achieving a balanced strategic management plan. As with all system dynamics models, the purpose is to develop a quantitative simulation that depicts the structural relationships of the process under study. Public and private decision makers are concerned with the long run results of regional tourism site development This research criticizes the current use of the product life cycle concept as applied in the market for services for its inability to consider the structural dynamics of the market. The structural dynamics are considered in the formal model developed here. The goal of this research is to provide insight into the use of system dynamics models as a tool for aiding in strategic decisions concerning regional tourism site development.
Highlights
This research follows the dynamics of the leisure "service" production cycle of a tourism site through the nonlinear technique ofsystem dynamics
That section is followed by an argument for treating the development of a tourism site within the structure of the product life cycle (PLC) concept
It is difficult to review a study on strategic planning without encountering the product life cycle (PLC) concept
Summary
This research follows the dynamics of the leisure "service" production cycle of a tourism site through the nonlinear technique ofsystem dynamics. Public and private decision makers are concerned with the long run results of regional tourism site development This research criticizes the current use ofthe product life cycle concept as applied in the market for services for its inability to consider the structural dynamics of the market. The goal of this research is to provide insight into the use of system dynamics models as a tool for aiding in strategic decisions concerning regional tourism site development. In the first section the relation between the product life cycle (PLC) concept and strategic support planning models (SSPM) is reviewed. That section is followed by an argument for treating the development of a tourism site within the structure of the PLC concept This requires translating the product life cycle theory from a market for goods into a PLC framework for the market for services. Such strategic support can provide sharper insight into the consequences ofpursuing propoSals formulated by decision maker intuition
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