Abstract
This paper shows how strategic planning may function as a conflict-mediating routine. We conducted a five-year case study in a large financial services joint venture firm co-owned by a Latin American state bank and a European multinational financial company. The controlling companies have different business objectives for the JV: the former prioritizes short-term financial results, while the latter prioritizes long-term consolidation of the business. We present the case in the form of a narrative of findings, which shows how we pursue and uncover different levels of organizational reality and, more specifically, the different roles played by strategic planning. The paper makes two contributions: first, to studies of routines as praxis capable of supporting the solution of conflicts that arise from the presence of different business logics; and second, to business practice, as it provides guidance on considering additional roles taken by strategic planning.
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