Abstract
This article presents an empirical study of lodging industry executives’ beliefs regarding strategic issues that they consider to be most important. The authors theorize that fundamental factors exist indicating certain commonalties regarding executives’mental models about strategic issues.The possible influence of an industry macroculture is investigated as a source of similarity of mental models among executives competing in the lodging industry, and hypotheses are developed and tested regarding the sources of the macroculture. The results of an exploratory factor analysis indicate that among 20 potential strategic issues rated by executives in the study, 3 fundamental strategic directions exist. Furthermore, the results of the study indicate that professional journals, associations, conferences, and previous employment may be sources of the macroculture. Implications for research and practice are presented.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
