Strategic Analysis of McDonald’s Global and Indian Market Performance

Purpose– This research aims at contributing to international marketing literature by reconsidering the drivers of firms’ globalization and global market performance in the light of organizational mindfulness concept.Design/methodology/approach– Based on industrial organization theory, resource-based view and literature on organizational mindfulness, a conceptual framework is presented to characterize how organizational mindfulness impacts firms’ globalization process and global market performance. In total, 14 propositions are extracted.Findings– This paper proposes that organizational mindfulness plays a significant role in firms’ entry into foreign markets, global extension and global market performance. More specifically, organizational mindfulness positively moderates the relationships between external globalization drivers and the extent of firms’ globalization. In addition, organizational mindfulness is an antecedent to strategic processes, whereas it positively moderates the relationships between other internal drivers and firms’ globalization and global market performance. Furthermore, this paper suggests that country equity is a significant external globalization driver that also moderates the relationship between the extent of firms’ globalization and global market performance.Research limitations/implications– The proposed framework contributes to international marketing research by integrating organizational mindfulness concept into the drivers of firms’ globalization and global market performance, and highlights its crucial role in the pursuit of opportunities in the global marketplace. The paper suggests that firms should create mindful organizations to expand its activities into global markets and achieve desirable global market performance. In other words, they should improve collective mindfulness to survive in today’s hyper-competitive markets.Originality/value– The paper represents the first attempt that incorporates organizational mindfulness concept into firms’ globalization process. Highlighting the importance of developing mindful organizations, it reconsiders the drivers of firms’ global expansion and global market performance. Furthermore, it is the first attempt that introduces the country equity construct as an external driver of firms’ global extension and as a moderator between organizational reform measures and global market performance.

Despite the strong interest in global marketing, there is no consensus in the literature about what constitutes a global marketing strategy and whether it affects a firm's global market performance. The authors develop a broad conceptualization of global marketing strategy, the GMS, that integrates three major perspectives—namely, the standardization, configuration–coordination, and integration perspectives—of global marketing strategy. They also develop a conceptual model that links the GMS to a firm's global market performance. On the basis of a survey of business units competing in global industries, the authors find support for the broad GMS perspective and the fundamental relationship between the GMS and firms' global market performance. The authors also discuss theoretical and managerial implications of their findings.

Digital capability gaps in traditional industries: Influencing factors and strategic responses This paper introduces the concept of digital capability gaps (DCG); the relative difference of a focal firm’s ability to design and control products, services, and processes by utilizing digital technologies in relation to customers. These capability differences matter as they affect incumbents’ strategic response and the value-creating relationship between firms and customers. First, our findings reveal that strategic responses differ according to the magnitude of DCGs: Large DCGs may offer the opportunity for ‘digital diversification’ by using the capabilities developed to enter new domains. In cases of moderate DCGs, firms aim to bridge gaps by adopting the role of a ‘digital parent’ and innovate on behalf of customers. Finally, in the cases of small DCGs firms may respond by forming ‘digital collaborations’ in order to jointly develop digital capabilities. Second, our study also unpacks the influencing factors that affect DCGs: the consolidation or fragmentation of customer portfolio and competitive landscape and the extent to which players have a similar digital pressure for adopting digital capabilities. Overall, our study contributes to the growing literature on the digital transformation of incumbents. Digital Transformation of Incumbents via Structural Ambidexterity: A case study of escalating tensions Strategizing for digital transformation has become a focal point for incumbent firms due to the transformative and disruptive nature of digital technologies. This paper investigates how incumbent firms attempt to overcome the challenges of their digital transformation through structural ambidexterity. I address this through an extended case method design by drawing on a longitudinal case study of an incumbent firm. This study reveals the potentially negative impact of escalating tensions, which are the product of three interrelated underlying mechanisms, in structural ambidextrous solutions. It thereby contributes to the literature on digital transformation by showing how tensions in the context of DT emerge, evolve, shift, pervade, and consequently escalate over time. Furthermore, it highlights the complexity incumbents face in the context of their DT and thus contributes empirically to the question of how DT is actually different. The Digital Readiness Matrix: Being ready is half the battle to master digital transformation Awareness about different attitudes or perceptions between managers and employees positively impacts the establishment of ‘digital readiness’, which is seen as a precursor and underlying condition for a successful implementation of DT projects. However, there is only little knowledge as to what extent perceptions within (managers and employees) and across (buyer and supplier) organizations impact digital readiness. The findings in this paper reveal that digital readiness perceptions of managers and employees as well as buyers and suppliers are crucial for a firm’s digital readiness. The development of the Digital-Readiness-Matrix supports managers in spotting potential gaps between perceptions and anticipating obstacles in the course of their DT initiatives.

The article justifies the relevance of studying the state and development trends of the global grain market in the context of existing challenges related to the Russian-Ukrainian war and threats to global food security in general. An analysis of the market's indicators, including demand, supply, production volumes, and grain reserves, has been conducted, which indicates a clear upward trend. The qualitative characteristics of this dynamic have been assessed by determining the trends in changes in two key indicators of the global grain market - the global stock-to-use ratio and the ratio of reserves of major exporters to their utilization. The market structure has been characterized by the relative weight of major cereal crops in the world, such as wheat, maize, and rice. The relative weight of other cereal crops in the global market is insignificant, reducing their impact on the market's key parameters accordingly. Within the scope of the study, trends in changes in the markets of major cereal crops have been identified. The dynamics of indicators for individual cereal crops have shown somewhat different trends in each of the markets. Challenges in the external environment and dynamic shifts in supply and demand have also contributed to high price volatility in the grain market. The dynamics of global grain prices have been assessed based on the FAO (Food and Agriculture Organization of the United Nations) food price indices. The study of the price dynamics in the global grain market has revealed that price volatility is largely caused by seasonal fluctuations in crop yields in different parts of the world, grain logistics organization, and dumping. Based on the analysis conducted, trends and prospects for the development of the global grain market in the context of deepening external challenges and threats have been determined.

This paper introduces the concept of digital capability gaps (DCG); the relative difference of a firm’s ability to design and control products, services, and processes by utilising digital technologies in relation to customers and partners. These DCGs matter as they affect SME’s strategic responses and the value-creating relationships. Our findings reveal that strategic responses differ according to the magnitude of DCGs: Large DCGs may offer the opportunity for ‘digital diversification’ by using the capabilities developed to enter new domains. In cases of moderate DCGs, firms respond by adopting the role of a ‘digital parent’ and innovate on behalf of customers. Finally, in the cases of small DCGs, firms may respond by forming ‘digital collaborations.’ Our study also unpacks the influencing factors that affect DCGs: the consolidation or fragmentation of customer portfolio and competitive landscape and the extent to which players have a similar digital pressure for adopting digital capabilities.

Introduction - international business research - from functional to issue based focus, Masaaki Kotabe and Preet S. Aulakh. Part 1 The macro-environment: regional integration and foreign direct investment, Lorraine Eden intellectual property rights and international business, Subhash Jain global financial market and global firms, J. Jay Choi cultural balkanization and hybridization in an era of globalization, Bryan Husted. Part 2 Interfaces between business and institutions: emerging issues in MNC-host government relations in developing countries, Ravi Ramamurti national export promotion, Michael R. Czinkota industrial endowment(s) in international business, Yadong Luo business groups and economic development, Mauro Guillen. Part 3 Strategy and competition: globalization of firms - approaches, diversity and outcomes, Saeed Samiee entering foreign markets through strategic alliances and acquisitions, Michael A. Hitt and Klaus Uhlenbruck towards a research agenda on hybrid organizations, Xavier Martin the Internet and international business, Indrajit Sinha and Yaniv Gvili.

This research discusses organizational planning and control of global marketing operations in the context of Company (G), an information technology company with marketing operations in Indonesia. This research data illustrates how the company manages organizational planning and control of its global marketing operations. Using qualitative research methods, using a literature study approach. This research obtains an in-depth understanding of how Company (G) plans and controls its global marketing operations. The research results show that this company has a matrix organizational structure that allows coordination between global and local marketing teams, as well as policy adjustments to local marketing strategies according to local market needs and preferences. The use of integrated operational control systems and information technology is key in monitoring and managing the company's global marketing performance. However, Company (G) is also faced with various challenges, including coordination between global and local teams, adapting marketing strategies to different local needs, human resource management, compliance with local regulations, and risk management. By considering these challenges and leveraging the advantages of information technology, Company (G) can improve its global marketing performance and remain a relevant player in the information technology industry in the global market.

Digital transformation has altered the way customers interact with restaurants. As a result, digital transformation has had an enormous impact, changing restaurant customer value. Therefore, this research aims to develop a dynamic and sustainable method for creating customer value in digital transformation. This study suggested digital dynamic capabilities and digital customer orientation as a process model (i.e., sensing, seizing, transforming, and refining) to develop digital transformation and create a dynamic customer value. We chose fast-food restaurants in Egypt to examine the proposed model using a qualitative approach of semi-structured interviews with fast-food managers and hospitality experts. The findings indicated that fast-food restaurants’ different digital transformation capabilities and tools (e.g., value innovation, SWOT analysis, artificial intelligence, new technology selection criteria, digital maturity, building several digital platforms, and gathering and analyzing customers’ online reviews) help them create customer value. However, interviewees highlighted how well-suited the suggested digital dynamic capabilities are to serve as drivers of digital transformation in fast-food restaurants and create a dynamic customer value. This research expands the dynamic capabilities theory by adding digital customer orientation (i.e., proactive and reactive to customer feedback) to develop digital transformation and create customer value in fast-food restaurants. This research provides fast-food restaurant managers with an in-depth explanation of how to implement the digital dynamic capabilities model for executing digital transformation and developing a new dynamic customer value.

Purpose– The purpose of this paper is to empirically estimate industry beta in Indian stock market with three alternative models and compare the accuracy of forecasting error to find the most suitable model for time-varying beta estimation.Design/methodology/approach– The paper applies the standard regression model, Kalman filter model, other statistical approaches and secondary material.Findings– The paper finds that the existence of dynamic beta in Indian market. The results also indicate systematic risk or beta of Indian industries is susceptible to the global economic effect. Finally, the Kalman filter generates the lower forecasting error compared to the other method for almost all the industries.Practical implications– The accurate estimation of beta which is a measure of systematic risk helps investors to make investment decision easier. The implication of this result is important for finance practitioners such as portfolio managers, investment advisors and security analysts. This study will help to determine the country risk with respect to the global index and analyze the global financial market integration effect on India.Originality/value– This paper reliably estimate industry portfolio beta for India. The time-varying beta is estimated using Kalman filter method which is rarely applied in Indian literature. This paper contributes by extending the knowledge of existing literature by introducing a new data set with Indian data which is not affected by the “data snooping” bias. This study will also help to determine the country risk with respect to the global index and analyze the global financial market integration effect on India.

This study identifies some volatility transmission channels for Indian stock market. The global stock market is having its influence on Indian stock market. The impact of developed country effect, particularly, that of US stock market, has been the most prominent. While Brazil and Argentina can be said to belong to competitive platform similar to the one India does, their effects on Indian stock market volatility have been mild. However, there is some evidence for regional contagion in the sense that Jakarta Stock Index transmits its volatility to SENSEX. Thus, the long existent notion that the Indian stock market is decoupled from the global financial markets can be rightly challenged. When we look at the domestic sectors, we see that capital goods and consumer durables sectors are the two most predominant sectors, their contribution to the volatility of SENSEX being the most; in particular, capital goods sector, has remained the most important explanatory and propagator of shocks in SENSEX return, whereas sectors such as FMCG, IT or HC have only a mild, almost insignificant impact, on SENSEX volatility. So, it can be said that in India, the traditional sectors still remain the most important sectors.

The case is about Reliance Jio Infocomm Limited (Reliance Jio), a subsidiary of Reliance Industries in India, it discusses the positioning of Reliance Jio in the context of Indian Internet Space. The case specifically focuses on the strategy of the company to become the ace player in the Indian market. It discusses the noteworthy business scopes of Indian internet space, namely, application provisioning, cloud service provisioning, and over the top service provisioning (entertainment sector), with reference to the competitive landscape in each scope. It very aptly brings out the dilemma faced by the promoter of Reliance Jio Mr. Mukesh Ambani, in the context of the Indian regulatory bodies (with a special focus on the Telecom Regulatory Authority of India), the competitive landscape, and the strategic plan of Reliance Jio. The challenges faced by Mr. Ambani in fulfilling the strategic plan are also highlighted in the case. These include the market dynamics e.g. consolidation initiatives by prominent players like Airtel, Tata Teleservices, Walmart, and raising the capital through a collection of small sums of money from a huge customer base. Comprehensive teaching notes are also appended which highlights the analysis points to be discussed in class along with the strategic plan of Reliance Jio discussed through the lens of Porter’s five forces model.

This study investigates the impact of global stock market volatility on the Indian stock markets before and during the COVID-19 pandemic period. The study focuses on 11 stock markets, including Brazil, Canada, China, France, Hong Kong, India, Japan, Russia, Turkey, the UK, and the US, and applies the threshold generalized autoregressive conditional heteroskedasticity (TGARCH) model to capture the current asymmetry in returns influenced by past negative/positive shocks, and the diagonal Baba Engle Kraft Kroner (BEKK) model to examine the cohesion of the Indian equity market with global markets. The importance of the Indian stock market lies in its ability to provide capital to companies, attract foreign investment, and provide investment opportunities for both domestic and international investors. Data for the study was sourced from https://www.investing.com for the period September 2019 to September 2021 and Stata software was used for data analysis. The study finds that Brazil, Canada, France, Russia, UK, and the USA are the primary sources of financial weight on India’s stock returns. The results suggest that Indian investors can diversify their funds into other asset classes while restricting investments in these markets, particularly during downturns. Investors can make informed decisions to diversify their portfolio and minimize risk. The results can also benefit society by promoting a more stable and resilient financial system. The study can also be expanded to include other financial and economic indicators such as inflation and interest rates to provide a more comprehensive analysis of the impact of global market volatility on Indian equity markets.

A company is required to develop core competencies through the understanding of its competitive advantage to survive in a business environment. Identifying opportunities for competitive advantage requires an understanding of industry competition. A company need to assess the level of competition and company’s position in the industry, and must react to changes in the external environment. Then, a company can arrange appropriate strategies to win the competition. This article obtains data from interviews, observation, books, scientific journals, and the internet. It uses Porter’s Five Forces Model, PEST analysis, and SWOT analysis to analyze the competitive advantages and formulating the strategy. Porter’s Five Forces Model is used to provide the level of competition and the company’s position in the industry, meanwhile PEST analysis is used to analyze the macro environment of an organization, and finally, SWOT analysis formulate a strategy based on Porter and PEST analysis that has been done before. Based on qualitative and quantitative data, it can be concluded that the company has competitive pressures on average high and it has some of opportunities in the industry of health supplements and cosmetics such as population and economic growth of Malaysian is high, and health awareness is also high, this will be followed by the increasing of purchasing healthcare products, technological advance such as online shopping. Strategy formulation of the company also can be defined by SWOT matrix, such as expanding marketing methods by selling a product in third party products online store in Malaysia.

This paper employs Granger causality tests to identify the impacts of historical information from global financial markets on their current levels in 30-day windows. The dataset consists primarily of the daily index levels of the (1) open, (2) closed, (3) intraday high, (4) intraday low, and (5) trading volume series for the world’s 37 most influential equity market indexes, two crude oil prices, a gold price, and four major money market prices in the United States are used as control groups. Our results indicate a persistent impact of historical information from global markets on their current levels, and this impact duplicates itself in a cyclical pattern consistently over decades. Such persistence in the patterns causes some market indexes to be upgraded to global or regional market leaders. These findings can be interpreted as constituting violations of the weak-form efficient market hypothesis. The results also reveal recursive impacts of information in these markets and the existence of an information digestion effect.

The famous Indian candy and snack company Haldiram's marketing strategies for creating and maintaining brand loyalty in the Indian market are examined in this study. The Indian snack food business is quite competitive, yet Haldiram has managed to stay at the top by combining innovative advertising with a commitment to quality and legacy. Crucial elements of Haldiram's marketing strategy include a wide range of products, excellent branding, smart pricing, extensive distribution networks, and stimulating promotional events. By appealing to consumers' sentiments through its rich history and cultural significance, Haldiram has successfully solidified its position in their hearts and minds. Through an analysis of the brand's advertising strategies and their impact on consumer loyalty, this article seeks to understand why Haldiram has maintained such a strong presence in the Indian market. The following concepts are relevant to this article: marketing, branding, cultural resonance, distribution network, promotional activities, Indian snacks, marketing, marketing strategy, and Haldiram.