Strategi Pemasaran Angkringan Cak Gembel Manggar Permai Jember dalam Upaya Meningkatkan Minat Beli Konsumen

This research aims to identify the strengths, weaknesses, opportunities and threats that the company has and to know the position of PT. Trans AntarNusabird in analysts is SWOT as well as to know the marketing strategy in accordance with the position of PT. Trans AntarNusabird in marketing its products, based on the company's position in SWOT analysis. This type of research is descriptive qualitative, with the data collection method used is primary data and secondary data, the population in this study is marketing manager of PT Trans AntarNusabird. Data analysis methods used in this study are SWOT analysis (Strenghts Weakness, Opportunities, Threats), IFAS Table (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary) table that is clarified with SWOT Matrik to determine alternative strategies based on the results of analysis of internal and external strategic factors of the company.The conclusion of this research is SWOT Analysis can be used as a consideration in setting strategies on PT. Trans Inter Nusabird. From weighting analysis, ifas and EFAS rating and score obtained the number of scores at strength factor (S) 1.80, weakness factor (W) 0.68, opportunity factor (O) 1.52 and threat factor (T) of 0.68. The difference between IFAS and EFAS is obtained pt position. Trans AntarNusabird in quadrant 1 is an aggressive position. The company's Marketing Manager chose an alternative market development strategy by opening a new Shuttle Point in Lampung and KertaJati Airport and adding travel facilities in order to provide satisfaction and desire for the customers of PT Trans AntarNusabird.

Pineapple is a popular crop in the peatlands of Riau province. One of the centers for pineapple production in Riau Province is Kualu Nanas Village, Tambang District, Kampar Regency. Pineapple is processed into chips, one of Riau Province's typical souvenirs. The pineapple chip industry in Kampar Regency faces various obstacles, such as very simple product packaging, short shelf life, varied or negotiable prices, and sub-optimal distribution and marketing. This study aimed to analyze marketing strategies and update the packaging design of pineapple chips to increase sales of pineapple chips. This research uses quantitative descriptive analysis methods (IFE and EFE matrix analysis) and qualitative descriptive analysis (SWOT analysis). Primary data was collected by survey method through interviews and field observations, while secondary data was collected by literature study. The IFE matrix has a score of 2.6165, while the matrix EFE score is 2,5195. One of the results of formulating the pineapple chips marketing strategy is the renewal of the packaging design and improving product marketing through digital marketing.

Flying fish (Decapterus sp.) is one of the main catch targets for purse seine fishermen at Fish Auction Place. This research aims to analyze the marketing development strategy of frozen flying fish for fishermen at Fish Auction Place, Pati Regency, Indonesia. The research method used in this study is Mixed through interviews with business owners. The data collected includes primary and secondary data. The results showed that based on internal and external factors, the marketing strategy of frozen flying fish fishermen is in Quadrant I and the marketing strategy that must be applied is an aggressive growth strategy. SWOT analysis with the S-O (Strength- Opportunities) strategy, namely (1) Maintaining and maximizing the quality of flying fish, (2) Setting the price of flying fish in the market that benefits both parties, (3) Maximizing the development of technology in the field of fisheries and online promotional activities in flying fish marketing production, (4) Planning a business management system and experience and improving skills in operating fishing gear so that there is no competition between fishermen. While the results of the QSPM analysis are the most suitable strategy to be implemented, namely the strategy of determining the price of flying fish in the market that benefits both parties (S2, O2).

This study aims to analyze marketing strategies to increase sales Volume of UD Nurhalimah Ujung Batu market, Sosa District, Padang Lawas regency, North Sumatra in Islamic Economic Studies with SWOT analysis . This research is a field study using qualitative descriptive methods; primary and secondary data sources are used, and data collection procedures include interviews, observations, and documentation. Subjects in this study are owners ,employees, consumers and society. The focus of this study is how the application of marketing strategy management to increase sales volume at UD Nurhalimah with SWOT analysis the results of this study indicate that implementing a marketing mix strategy or often referred to as the marketing mix, namely: Product Marketing Strategy, price Marketing Strategy, place marketing strategy, promotional marketing strategy. Sourced from the SWOT analysis of UD Nurhalimah seasoning shows that it is located in an aggressive or growing position in the strategy (SO). Where in this position has a solid position and describes the external opportunities that exist and avoid the influence of negative potential threats.

The development of Muslim fashion in Indonesia is currently experiencing significant changes. Rabbani is a fashion outlet that is known by its consumers as a provider of Muslim clothing. Rabbani is a garment company engaged in the Muslim fashion sector. This study aims to provide an overview regarding how to optimize the marketplace shopee in increasing sales volume at CV Rabbani Assysa, Jatinangor Branch. The data analysis technique used is SWOT analysis. This study uses a research method with a qualitative approach. With the researcher as the main instrument. In this study, data sources were taken from primary data and secondary data. Primary data sources were collected directly through in-depth interviews with the head of the CV Rabbani Assysa store, Jatinangor branch. In addition, secondary data will be collected through a literature review based on findings from previous studies such as journals, articles, and books. Data collection techniques used are interviews and literature studies. References consist of journals, articles, and books that are relevant to this research. The data analysis technique used is SWOT analysis. SWOT analysis is used to analyze alternative marketing strategy factors that can be implemented by companies. The results of this study indicate that from the SWOT analysis that has been carried out, there is a strategy that can be proposed, namely increasing product marketing through online promotions, especially the marketplace shopee. By maximizing the use of marketplace shopee, sales will increase. In addition, by optimizing the marketplace, Shopee can also expand its market share. .

Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed. But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing of The Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research. Keywords: Marketing Strategy, Agro Tourism, Educational Tourism

Based on this research, Cafe Batu Jimbar has a pretty good potential but tourists visiting the Cafe Batu Jimbar are still not optimal because of the intense competition in the culinary field, so that Cafe Batu Jimbar should be able to face competition by making superior product marketing strategies. So, this research aims to determine the marketing strategy of Cafe Batu Jimbar Sanur product in increasing tourist visits. The method used in this research is descriptive qualitative and quantitative descriptive methods using descriptive analysis or descriptive statistics. Data collected through observation, interviews, questionnaires, literature study, and documentation. Then the data were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. The results of this study indicate that the products offered at the Cafe Batu Jimbar are quite diverse, the product marketing strategy used by the Cafe Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of Cafe Batu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of Cafe Batu Jimbar Sanur products in increasing tourist visits is recommended using alternative strategies that have been formulated in this research. Keywords: Product Cafe, Marketing Strategy, Tourist Perception

SWOT analysis is one way to determine the business strategy used by the company to defeat competitors in order to win the business competition, the simple form is when the company has known the strengths and weaknesses in the body itself as well as knowing the strengths and weaknesses of the opponent, can be ensured the company can win the competition. This study aims to determine the SWOT analysis (strengths, weaknesses, opportunities and threats) that belongs to and know the marketing strategy by the Cokelat Klasik in its business. This research used qualitative methods, while the type of research used is case study. Data collection technique through observation, interviews, documentation, and literature study. The data analysis technique used is a descriptive. The results show that the business partners of Cokelat Klasik by using SWOT analysis, it can use the following alternative strategies: SO: Continue to innovate and bring out the concept of youth, maintain the quality of beverages, and provide maximum service to consumers. ST: Maintain the quality and satisfaction of consumers, delivery service, buying a generator set machines. WO strategy: competitors as motivations, giving consumers the choice to choose products, using promotion media, adding toping sprinkles on each beverage, reporting consumer complaint to franchise. WT strategy: To set a competitive price but not harm a partner, always innovate to be different from competitors. Cokelat Klasik has been using SWOT analysis as a marketing strategy in developing its business in order to win the competition.

Ok Clean Laundry is a type of individual business that is engaged in several services. The purpose of this research is to formulate a marketing strategy that can be applied to Ok Clean Laundry. This study uses the formulation of a marketing strategy in order to develop and be sustainable by formulating a business marketing strategy. In the input stage using the IFE and EFE matrices, then proceed with the analysis stage using the SWOT and IE Matrix to build alternative strategies so that the right alternative strategies for the company are obtained. This study used 6 people as samples and the data sources used were primary data (interviews) and secondary data (documentation and literature study). The results obtained from this study on the Internal Evaluation Factor (IFE) matrix, which is the strength of Ok Clean Laundry is to accept various types of laundry and each employee works according to their duties, uses social media as a means of promotion, provides discounted prices and business owners carry out direct supervision. And the results of the External Evaluation Factor (EFE) matrix, namely good market potential and the government facilitating business licensing, increasingly rapid technological developments are also business opportunities, and the high level of public consumption and the availability of water sources are opportunities for Ok Clean Laundry. market penetration strategy, product development, and market development (expansion).

This study aims to analyze the development of painting UMKM in Kampung Jelekong, Bandung, focusing on marketing strategy and SWOT analysis. Painting UMKM has great potential to develop and positively contribute to the local economy. However, they are also faced with various challenges in marketing their painting products and competing with an increasingly tight market. This research uses a qualitative approach with the case study method to collect data from various sources, including interviews with painting UMKM owners, field observations, and analysis of related documents. The collected data is then analyzed to identify opportunities and obstacles in developing the painting UMKM in Jelekong Village. The analysis results show that marketing strategies play an important role in driving the growth of painting UMKM. The keyword "painting" is the main key to introducing the products and attractiveness of Kampung Jelekong's unique paintings to prospective customers. Increasing public awareness about the uniqueness of painting is an important element in the marketing strategy. In addition, SWOT analysis also provides valuable insights for painting UMKM. The keyword "SWOT analysis" is the main key in identifying the strengths, weaknesses, opportunities, and threats faced by painting UMKM with a clear understanding of their position in the market and business environment; painting UMKM can design more effective and responsive development strategies. The results of this research are expected to provide valuable input for painting UMKM owners in Kampung Jelekong, Bandung, and other related parties, such as the local government and UMKM supporting institutions. By optimizing marketing strategies and properly using SWOT analysis, painting UMKM in Kampung Jelekong can increase its competitiveness, face market challenges, and achieve sustainable growth

The life of prisoners in the Penitentiary is very limited in meeting their needs and experiencing conditions of revocation of the right to freedom of movement limited by the prison walls. On the other hand, there is access to fulfillment of needs through visitors' luggage, and there are also illegal shanties where inmates who sell inside the selling block can threaten the existence of cooperatives inside prisons, which is considered more expensive than items outside of prison. This study aims to determine the marketing strategies used by organizations in prisons effectively and efficiently to maintain their existence. In this study, the authors used a descriptive qualitative research method with data collection methods through interviews, observation, documentation, and literature studies. The marketing strategy of Purwokerto Penitentiary Cooperative based on the results of the SWOT analysis shows the need for regulations to regulate visitors with their cargo and need to collaborate with investors, producers, distributors, and managers of cooperatives.

The study titled "Marketing Strategy for Air Force Central Hospital Dr. Suhardi Hardjolukito Yogyakarta: A SWOT Analysis" aimed to develop a comprehensive marketing strategy framework for the hospital management to enhance service delivery and patient satisfaction. Utilizing primary and secondary data sources through interviews, questionnaires, and literature review, the SWOT analysis identified the hospital's strengths, weaknesses, opportunities, and threats, leading to strategic recommendations. The study concluded that with effective marketing strategies, such as competitive pricing, strategic communication, and service excellence, the hospital could significantly improve its market position and patient intake.

Businesses all over the world strive to convince customers to buy their goods and services. To do this, they research consumer needs and develop marketing plans that will persuade customers to buy. Numerous marketing strategies are used to sway consumer behavior, which ultimately affects their purchasing decision. In present business world that is highly competitive, understanding consumers trend in setting up a lucrative marketing strategies dictate the tune in achieving a successful and effectual marketing rewards. The main objective of this study is to explore how consumer trends can be utilized to develop effective marketing strategies. To achieve this goal, the study analyzed both primary and secondary data. Primary data was collected through observation, interviews, and surveys, while secondary data was obtained from a variety of sources such as newspapers, magazines, trade journals, blogs, online data storage platforms, and government institutions like the Chamber of Commerce, Census Bureau, and labor department. Appropriate marketing tools analysis such as SWOT, PEST and situational analysis are adopted in the study to analyse the relevant data collected from both the primary and secondary sources in order to achieve the objectives of the study. The analysis indicates that grasping consumer trends plays a crucial role in designing effective marketing strategies. It helps in formulating appropriate techniques for each strategy and ensures their effectiveness. Understanding consumer trends is the key to making the strategies responsive to their needs and preferences. Creating successful marketing strategies requires steadfastness, planning, research, and analysis of important policies to understand consumer trends.

Analyzing the marketing strategy elements that influence the effectiveness of its imp lementation has been the subject of sizeable emp irical research. The purpose of this paper is to address simultaneous management of market exploitation and market exp loration in the marketing strategy on implementation effect iveness among the most relevant new product introduction success factors in Malaysian fertilizer industry. The proposed framework has theoretical significance in filling the gap in the body of knowledge in the imp lementation of marketing strategy in the Malaysian fertilizer industry. This paper discusses issues in relation to the role of market ing strategy which have profound impact on organizational implementation effectiveness.

Zuana Rasa's income experiences increases and decreases or fluctuates. This fluctuating income is caused by the lack of implementing appropriate marketing strategies at Zuana Rasa. In order to increase her income, Zuana Rasa must have the right strategy. Zuana Rasa can determine the right marketing strategy by using SWOT analysis so that internal and external factors can be identified which are strengths, weaknesses, opportunities and threats. Therefore, a SWOT analysis is really needed to reduce the obstacles that occur by using the opportunities that exist at Zuana Rasa. The aim of this research is to analyze Zuana Rasa's strengths and weaknesses, so that it can identify opportunities and avoid threats from other competitors. This research uses SWOT analysis with qualitative descriptive research methods. Research data was obtained from primary and secondary data. The results of the research show that the Zuana Rasa Store is in quadrant I supporting an aggressive strategy with an environmental opportunity value of 1.4 and internal strength of 1.8, so the strategy that must be implemented is market growth, market development, product development and market penetration through innovation and development products, promotional development and implementing integrated strategies.