Staying safe and visible via message sharing in online social networks

Abstract

As an imperative channel for fast information propagation, online social networks (OSNs) also have their defects. One of them is the information leakage, i.e., information could be spread via OSNs to the users whom we are not willing to share with. Thus the problem of constructing a circle of trust to share information with as many friends as possible without further spreading it to unwanted targets has become a challenging research topic but still remained open. Our work is the first attempt to study the Maximum Circle of Trust problem seeking to share the information with the maximum expected number of poster's friends such that the information spread to the unwanted targets is brought to its knees. First, we consider a special and more practical case with the two-hop information propagation and a single unwanted target. In this case, we show that this problem is NP-hard, which denies the existence of an exact polynomial-time algorithm. We thus propose a Fully Polynomial-Time Approximation Scheme (FPTAS), which can not only adjust any allowable performance error bound but also run in polynomial time with both the input size and allowed error. FPTAS is the best approximation solution one can ever wish for an NP-hard problem. We next consider the number of unwanted targets is bounded and prove that there does not exist an FPTAS in this case. Instead, we design a Polynomial-Time Approximation Scheme (PTAS) in which the allowable error can also be controlled. When the number of unwanted targets are not bounded, we provide a randomized algorithm, along with the analytical theoretical bound and inapproximaibility result. Finally, we consider a general case with many hops information propagation and further show its #P-hardness and propose an effective Iterative Circle of Trust Detection (ICTD) algorithm based on a novel greedy function. An extensive experiment on various real-world OSNs has validated the effectiveness of our proposed approximation and ICTD algorithms. Such an extensive experiment also highlights several important observations on information leakage which help to sharpen the security of OSNs in the future.