Statistical and economic analysis of the development of the tourism industry of Italy and its gastronomic segment as components of the national brand

It traces the development of the latest trends for the Study of the development of sustainable tourism inUkraine, as well as the conditions and means of effective inclusion ofUkrainein the international tourism market on the basis of the concept of sustainable tourism. Analysis of research areas and approaches to the study of sustainable tourism development inUkraine. The basic perspective of Ukrainian scientific community for the development and importance of tourism inUkraine. InUkraine, the issue of sustainable development is discussed since1992. Asignificant scientific achievements that laid the basis for the new benchmark of the country on the basis of a post-industrial economy. The issue of the nature and principles of the main factors of melting of the tourism industry dedicated to the research of V. G Gerasimenko, O. Dobrovolsky, G. A Zayachkovskoyi, G. V. Kazachkovska, A. Litvinova, N. D. Sviridova, D. I. Ostap'yuk, T. I. Tkachenko et al. Scientific basis of the national strategy forUkraine's transition to sustainable development principles are based on the peculiar state of geopolitical, geographical, demographic, socioeconomic, and environmental features. For the development of tourism industry ofUkraineon the basis of sustainable tourism as there is a need to develop new and innovative approaches.One of the main research areas among Ukrainian scientists was to develop the concept of sustainable tourism development. Under the concept of sustainable tourism development means a system of ideas that defines a common plan of development policy area. A. V. Litvinova main elements of the concept of sustainable tourism development in Ukraine considers the methods and tools of government regulation that need to be harmonized with indicators of sustainable tourism. Platform for developing a sustainable production is a tourism product , sustainable lifestyle of local communities and sustainable consumption. And according N. D. Sviridova , this concept must take into account all the strategic priorities and objectives of tourism development are important areas and facilities set goals. The concept should be fully reflective of the position of the region on the strategy of tourism development in the long term and include specific measures for its implementation. GV Kazachkovska in turn believes that the sustainable development of tourism and resort areas is possible when there is a balance between the preservation of natural, historical and cultural resources, economic interests, social needs and development of tourism, and provided favorable conditions for the formation of high-quality national tourist product. Among the fundamental work on the development of sustainable tourism inUkraineshould provide monograph T.I. Tkachenko. The book on a wide source base covers theoretical, methodological and applied problems of tourism development on the basis of dialectical, system and functional approaches. The necessity of consideration of tourism as a complex system in the unity of the social, economic and environmental components, the genesis of which is further based on the concept of sustainability. Committed to sustainable development of the country and its regions imposes a set of requirements to the existing quality of the environment and address the problem of interaction between nature and society. The concept of sustainable development, including the region determines the relevance of such a system that would ensure a balanced model of relations between environment, different types of economic activities and socio- economic interests of different groups. Therefore, a number of studies approaches to strategy development recreational region considering the environmental component . This study G.M. Aleinikova, N .M. Wetrovoj, O. Hulych et al. Of great importance for the development of sustainable tourism has an active policy. This includes support and development of tourism industry, the development of tourism infrastructure , creating conditions for increasing the attractiveness of regions for foreign and domestic tourists , improving the quality of tourism services , ensuring their complexity. Investigation of the role of government in regulating the tourism industry is the subject of research by many local scientists. Key aspects of the formation and functioning of state regulation of the tourism industry, the development and improvement of its study areas reflected in the scientific works of local scientists such as A. V. Vinogradov, L. Donchenko, K.V. Zhadko, S. G. Zakharov, A. H. Ilyashenko, Y. Kozlovsky, O. Melnichenko, N. I. Ostap'yuk and others. Thus we can note that recently in Ukrainian society considered all possible implementation strategies for sustainable tourism development. In particular, reveals strategic goals of sustainable development businesses in the tourism sector. The economic and social feasibility of ecotourism technologies for sustainable development of the tourism industry, geographic grounded approach to recreation and tourism of nature, the conceptual foundations of a market mechanism for managing recreational potential. Almost all scientists agree that the sustainable development of tourism inUkrainemust improve the use of resources, training of personnel in the tourism industry, transport infrastructure, reduce seasonality and spatial disparity in the distribution of tourists increase the financial performance of the tourism industry, to give a significant attention to the relationship between environmental management and sustainable tourism, etc.

Under the background of "the Belt and Road", the rapid development of tourism and financial industry in China has made important contributions to the economic and cultural construction of "the Belt and Road ". Through the construction of coupling correlation model and coupling index system, this paper conducts an empirical analysis on the integrated development of tourism and financial industry in China from 2013 to 2017 under the background of "the Belt and Road". The results show that China's tourism and financial industry have developed rapidly in the period of 2013-2017, and there is a significant coupling relationship between them. However, there is a lag in the development of financial industry in 2013-2014 and a lag in the development of tourism industry in 2015-2017. In general, under the background of "the Belt and Road", China's tourism and financial industry continue to develop, and the links and interactions between the two industries are getting stronger and stronger. The two industries promote each other, and finally achieve the high-quality coordinated development of tourism and financial industry.

The ecological environment provides good environmental conditions for the development of the tourism industry, and the development of the tourism industry also plays a vital role in the ecological environment, and the dependence of the tourism industry on the ecological environment leads to a complex interactive relationship between the two. Therefore, it is crucial to study the coordinated development relationship between the tourism industry and the ecological environment. This study takes 2012-2019 as the time span to construct the Pressure-State-Response (PSR) model framework of the coupling and coordination mechanism between the tourism industry and the ecological environment in Hubei Province. Comprehensively using the entropy value method, the coupling coordination degree model method, and statistical software such as SPSS, ArcGis, Excel, etc., an empirical analysis was done on the integrated development of ecological environment and tourism industry in Hubei Province, and the relationship between the two was explored. The purpose of this study is to reveal the coupling development and dynamic trend between the tourism industry and the ecological environment, and to provide insights for the realization of the coordinated sustainable development of the tourism industry and the ecological and vibrational environment in Hubei Province, as well as in regions with the same industrial characteristics. The results show that the coupling index of tourism industry and ecological environment system in Hubei Province has developed steadily since 2012, and the coordination index shows a general upward trend fluctuation. However, the coordination effect of various factors between the tourism industry and the ecological environment system in Hubei Province is not obvious enough. The coupling level between the tourism industry and the ecological environment is low. Based on the analysis results, the contradictions existing in the coordinated development of the tourism industry and the ecological environment in Hubei Province are analyzed, and countermeasures are proposed to solve them, aiming to promote the high-quality and deep integration of the ecological environment and tourism industry in Hubei Province. More detailed interaction mechanisms and paths between the tourism industry and the ecological environment protection will be further explored in the future.

Under the goal of achieving "carbon peak" and "carbon neutrality", green and low-carbon transformation is one of the important directions for the high-quality development of the tourism industry. A low-carbon economy can promote the green development of the tourism industry, stimulate national demand for green tourism, and force tourism enterprises to upgrade their products. The deep integration and development of low-carbon economy and tourism industry is an inevitable choice of the times. China should take green and low-carbon consumption as the breakthrough point, integrate the concept of low-carbon economic development, achieve green development of tourism industry, and innovate the path of green and low-carbon development of China's tourism industry.

Introduction. Following the global post-industrial trends, small towns in Russia are seeking renewal, searching for new economic specializations and strategies. Since more and more Russian small towns, preserving historical and cultural heritage, are aware of the importance of tourism for their own development, the understanding of scientific and practical approaches to the development of the tourism industry and hospitality as the main specialization of the municipal economy has gained a special relevance. Aims. Based on the study of the territory’s social and economic indicators and specific role of tourism in the small historical city and the city district of Zaraysk (the Moscow Region), to offer organizational and management approaches to development of tourism and hospitality industry as the strategy of the territorial development. The following methods were used: theoretical, historical-genetic and economic-geographical research, statistical and comparative analysis. Results. Based on the study of modern theoretical approaches to the development of cities in postindustrial conditions, the choice of tourism and hospitality as a strategic direction of transformation of a small historical city has been justified; the scheme of functioning of the tourism industry of municipality has been worked out; based on the analysis of socio-economic indicators, comparative analysis of competitive characteristics and prospects of tourism development, organizational and management solutions for the development of the tourism industry as the third specialization of the economy of the Zaraisk district have been proposed. Conclusion. Small historical cities of Russia have a number of unique internal factors essential to the formation of competitive advantages in the field of tourism as well as development of the industry as the municipality economy specialization. The degree of awareness, consideration and effective use of the unique factors and resources determines the success of the chosen strategies for the territory development and competitiveness of the emerging tourism industry. The development of tourism requires an integrated approach and should be carried out within the overall strategy and economic and social development plan of the territory.

The optimization of the business environment helps to create a good market ecological environment and promote industrial development. Based on the theory of institutional complexity, this study constructs the evaluation index system of China's urban business environment and analyzes the influencing factors using the NCA method. It is found that there is no necessary condition for a single element to constitute the high-level development of the tourism industry, but improving public service, total market volume, and innovation environment play universal roles in promoting the high-level development of the tourism industry. Using fsQCA for configuration analysis, two business environment configuration paths with high-level development of the tourism industry are obtained, which shows that there is no single path to promote the development of the tourism industry. In addition, the antecedent paths of high- and low-level tourism industry development are not the opposite, presenting an asymmetric causal relationship. The above findings reveal the realization path of the business environment for the development of China's urban tourism industry. Under the logic of multiple systems, cities can find the business ecological environment that best matches the development of the local tourism industry.

INTRODUCTION: Eco-development is an essential national strategy, which has become an effective way to sustain China's tourism industry in the new era. Nowadays, the problem of climate change is becoming more and more serious, and the restriction on natural resources and the environment is becoming more and more serious. Improving the economic efficiency of the tourism industry and advancing the reform of its economic efficiency are critical priorities for the high-quality development of the tourism industry. Therefore, it is crucial for edge computing to empower green tourism and green growth.
 OBJECTIVES: The purpose is to enhance the development of green tourism in China and promote the sustainable development of China's tourism industry; to solve the problems of severe environmental damage and resource consumption in the development of the tourism industry; and to promote the application of information technology, such as full-area edge computing, in the development of China's tourism industry, and to realize the combination of the CIPP education concept and the concept of green tourism promotion.
 METHODS:Firstly, the authors find the necessity of researching the CIPP model of green tourism and green development empowered by the whole domain edge computing by using the study of literature and theory; secondly, the Author analyzes the importance of the education of the concept of green tourism and green development by using the method of analyzing the CIPP model; and lastly, the authors measure and enhance the effectiveness of green tourism and green development by using the mobile whole domain edge computing.
 RESULTS: The whole-domain edge computing has better stability for green tourism and green development measurement, and the use of the CIPP model can better deepen tourists' tourism concepts of green tourism and green development and promote green tourism development.
 CONCLUSION: The level of innovation in China's tourism industry is improving, and multivariate analysis shows that innovation is the key force driving industrial change and quality development. Therefore, it is essential to continue supporting an innovative and technology-driven tourism industry and continuously improving its innovative technologies and content. Greater emphasis will be placed on training and improving the quality of tourism staff. Tourism talent is the basis for innovation in tourism management and services and a critical factor in the development of an innovative system for tourism.

Purpose: the article aims at substantiating the applicability of project management methodology and tools to the tactical and strategic development of the tourism industry at both the global and national levels of economic development. The author sees the possibility of sustainable development of the tourism industry on the basis of a systems approach to improving the functioning of tourism enterprises using the tools and methods of project management. Taking into account the current contribution of tourism to the global economy and the national economies of many countries, the problem of sustainability of tourism enterprises and national tourism industries in general seems to be one of the foundations for solving the problems of sustainable development included in the 2030 Agenda for Sustainable Development.Methods: the study was conducted on the basis of a systematic approach with the use of logical and comparative analysis of various types of project management methodology potentially applied to tourism projects both for solving operational tourism problems and for the strategic development of tourism industries, as well as the method of structural-functional modeling aimed at laying the foundation for the tourism project management methodology.Results: the problem of sustainability of the tourism industry – the leading sector of the national economies of many countries and the global economy as a whole – has been considered using a systematic approach. An attempt was made to prove the applicability of the project management methodology and tools to the tourism industry and the dependence of the sustainable development of the tourism industry, both at the local and national levels, on more effective management of processes, programs and portfolios based on a systems approach and project management as a method to improve tourism firms’ operations. The methodology of project management in tourism as a driving force for social, economic and cultural change is considered as the basis for successful implementation of projects to ensure benefits for all stakeholders: tour operators, consumers of tourism projects, local communities and all companies involved in tourism projects.Conclusions and Relevance: currently, the tourism industry faces a situation in which tourism projects are implemented in the context of reactive risk and change management with the almost complete absence of proactive change management, which adversely affects the quality of tourism projects and greatly hinders the development of national tourism industries in general. The proposed concept of applying the project methodology based on the author’s model of project management in tourism, the model of the tourism project and the model of TMBOK (tourism management body of knowledge) provides for a system of measures necessary for integrating the project management methodology into the practice of tour operators for the further sustainable development of all tourism business stakeholders.

In the context of rapid growth in the tourism industry and increasing attention to sustainability issues, the Global Sustainable Tourism Council (GSTC) standards have become an essential benchmark for the hospitality sector worldwide. As Ukraine moves toward integration into the global tourism market, adopting the Global Sustainable Tourism Council standards is crucial for maintaining environmental, social, and economic sustainability within the industry. The subject of the study is the Global Sustainable Tourism Council standards and indicators of sustainable tourism and hospitality development. The purpose of the article is to analyze international standards and indicators of sustainable tourism and hospitality development, particularly the criteria of the Global Sustainable Tourism Council, and to determine their significance for the Ukrainian tourism and hospitality industry development. The objectives of the study are: to analyze the structure and content of international standards and indicators for sustainable tourism and hospitality development, with a focus on the Global Sustainable Tourism Council criteria; to determine the significance and practical implications of applying GSTC standards for enhancing the competitiveness and sustainability of the Ukrainian tourism and hospitality industry. Research methods: generalization and systematization (to identify groups of criteria and indicators of sustainable development in the tourism and hospitality industry); systemic and comprehensive analysis (to determine the importance of applying global sustainable tourism council standards for the Ukrainian tourism and hospitality industry development); graphical method (for visual representation of theoretical material). Results. A comprehensive review of the standards and recommended indicators of the Global Sustainable Tourism Council (GSTC) for tourism and hospitality has been carried out, with a focus on their structure and key thematic areas. A detailed analysis of the four main blocks of GSTC criteria – effective sustainable management, socio-economic benefits, cultural heritage preservation, and environmental protection – has been conducted. The review demonstrates how these standards align with the United Nations Sustainable Development Goals (SDGs) and serve as a universal basis for assessing the sustainability of tourism enterprises and destinations. The necessity of applying GSTC criteria for the Ukrainian tourism and hospitality industry has been substantiated, emphasizing their role in enhancing competitiveness and sustainability. The strategic importance of these standards for post-crisis recovery, shaping a positive image of Ukraine as a sustainable tourism destination, and ensuring long-term resilience through responsible practices has been highlighted.

Introduction. The youth segment of the international tourism market is becoming increasingly important for both the tourism industry and the global economy as a whole. Modern socio-cultural changes taking place around the world under the influence of globalization and technological innovations make it one of the most dynamic and promising areas of development of the industry. Young tourists are not only becoming more and more active participants in the tourism market, they are significantly changing it, creating a whole culture of youth travel, which extends to other age segments. The purpose of the article. The purpose of the article is: based on the generalization of various approaches, to determine the features of the youth segment of international tourism, key factors influencing its development in modern conditions and to propose the main image strategies for forming an attractive brand of tourist destinations for young people. Methods. To achieve the goal, a holistic methodological toolkit was used, in particular: abstract-logical method, monographic, economic-statistical, graphic, as well as methods of a systemic approach, grouping and generalization. Results. The article explores various approaches to defining the boundaries of the youth segment, which is the basis for analyzing its specifics and place in international tourist flows. The types and features of youth tourism are considered, as well as its impact on the development of the global tourism industry. The focus is on the role of international organizations in supporting youth tourism and achieving strategic goals in this area. The impact of the COVID-19 pandemic on international tourist flows is analyzed, the dynamics of the main indicators characterizing the youth tourism market over the past decade are determined. In the context of modern challenges facing the youth tourism segment, the need to create a positive destination brand in the context of the needs and characteristics of the youth audience is substantiated, and the main image strategies necessary for this are proposed. The article emphasizes the importance of an innovative approach to their development, including the widespread use of digital technologies. Conclusions. The youth segment of the international tourism services market plays an increasingly important role in the development of the tourism industry and the world economy. Young tourists are distinguished by special characteristics: openness to new experiences, risk-taking, activity and greater integration with local communities, active use of digital technologies. Youth tourism largely determines the directions of the modern transformation of the tourism industry. Strategies for the development of youth tourism should be aimed at creating a bright and attractive image of a tourism brand for young people, which will arouse their interest and encourage them to travel.

With the continuous development of digital technology, the digital economy represented by big data, blockchain and other technologies is rising and becoming one of the important means of national economic development, which has had a significant impact on various industries, including the cultural and tourism industry. The integrated development of digital economy and tourism industry is an inevitable trend, and it is also a necessary path to achieve high-quality development of tourism industry today. The two industries promote each other and develop together. The "digital cultural tourism" produced by the integration of the two industries has also shown great potential in the growth of tourism economy, and has become one of the keys to the sustainable development of tourism. The digital platforms of the tourism industry in various countries are also constantly improving and have achieved many results. However, at the same time, there are still some problems in the development of digital tourism. To address these issues and promote the sustainable development of the tourism industry, relevant departments should take timely measures to further promote the digital development of the cultural and tourism industry.

Taking Guangdong Province as an example, the article established the evaluation indexes of sports industry and tourism industry, and made use of entropy weight method and integration degree model to estimate integration development level during 2010 to 2016. The results demonstrate that the integration development of sports industry and tourism industry is general better, but the problem of incoordination and out-sync is prominent. Overall, the development grade of two kinds of industry convergence is relatively low, sports industry generally late than development of tourism industry, and it is in the phase of verging exclusion to the primary integration. In the future, the effective integration of customer demand and industrial transformation need, strengthening the conformity of sports industry and tourism industry from the two aspects of the industry and the government, will be the key to improve the convergence development level of two kinds of industry.

Relevance. Our country presents a unique variety of socio-cultural traditions in different regions, ethnic groups and tourist routes in several climatic zones. The sudden COVID-19 pandemic left its mark on the functioning of the Russian tourism industry during this period. Managing the development of domestic tourism in Russia with the creation of new routes through unique natural and ethnocultural places is especially important in the context of the Covid-19 pandemic.The purpose of the study is to identify tools for managing the development of the Russian tourism industry.Objectives. To achieve this goal, the author studied state programs for the development of the tourism industry, modern sociological scientific approaches to the study of the regional image, key indicators of the development of the tourism sector, conducted five focus groups with a youth audience.Methodology. In the course of work on the study, the author used the method of systemic and structural-functional approaches to the consideration of the regional image, key indicators of tourism development, as well as the focus group method.Results. During discussions in five focus groups, the author proposed a list of tools for the development of the travel and hospitality industry and new routes for Russians to travel.Conclusions. The Russian Federation has tremendous opportunities for the multifaceted disclosure and development of the tourism industry. The COVID-19 pandemic, which led to the closure of the borders of other states, has become another factor making it possible for Russians to open up new places within the country. For the integrated development of the Russian tourism industry, global and local solutions and tools are needed to support the development of the industry.

As one of China's sunrise industries, tourism has always been the engine to promote the development of the national economy, and in 2018, the annual income of China's tourism industry exceeded 5 trillion yuan unprecedentedly. In recent years, the traditional extensive production mode has inevitably brought about problems such as environmental pollution and public health threats, while helping the development of new urbanization, thus triggering a series of challenges in the environmental health system. The tourism industry, new urbanization, and environmental health system three cooperate and promote each other, the coordinated development between them for economic growth, new urbanization development, environmental protection, and public health play a vital role, in the post-epidemic era is a special period of historical opportunities, the public's focus from the original sacrifice of environmental health in exchange for economic growth model began to green, low-carbon sustainable development mode, Guangxi Zhuang Autonomous Region as a tourism resource endowment rich region, It is of positive significance to explore the coupling degree and coordination between the tourism industry, new urbanization and environmental health system, and put forward targeted practical enlightenment, which is of positive significance for promoting the sustainable development of tourism industry. Taking Guangxi Zhuang Autonomous Region as a case study, this paper constructs three comprehensive evaluation index systems of the tourism industry, new urbanization and environmental health system, and analyzes and compares the weights of various indicators in the three fields of tourism economy, new urbanization and environmental health system in Guangxi by using the entropy weight TOPSIS method. The coupling coordination model was used to measure the coupling degree and coordination degree of the tourism industry, new urbanization and environmental health system construction in Guangxi Zhuang Autonomous Region from 2009 to 2021. The empirical results show that the weights of various indicators change with the development of the social economy. The comprehensive efficacy index of Guangxi's tourism industry has increased year by year for 11 consecutive years; At the end of the evaluation period, after the outbreak of the new crown epidemic, the evaluation index of the tourism industry, new urbanization and environmental health system all showed a downward trend to varying degrees. Before the pandemic, the coupling coordination type of the three subsystems generally experienced a transformation of "moderate dissonance-reluctant coordination-primary coordination-intermediate coordination," but the overall development level was still poor. After the outbreak of the new crown epidemic, the coupling and coordination between the three has been reduced to a state of poor coordination. Because of the above research conclusions, this study proposes to make full use of the important time node of the post-epidemic era and proposes to actively promote the development of the tourism industry, promote the upgrading of the industrial structure, use digital empowerment of the economic form, optimize the environmental health system and other targeted countermeasures to keep the coupling degree and coordination between the three within a reasonable range. This ensures the sustainable development of social systems in the region. This study has made some contributions to the development of high-quality tourism and a healthy environment. First of all, it enriches the content of the environmental health system. This study takes the ecological environment and atmospheric environment in the environmental health system as the entry point and adds the index content of the environmental health evaluation system, which provides a certain supplement for the relevant research on the environmental health system strength. Secondly, the relationship between the tourism industry, new urbanization and environmental health is analyzed and into a unified theoretical framework. This study takes the Guangxi Zhuang Autonomous Region, which is rich in tourism resources, as a case study site, and innovatively explores the coupling and coordination relationship among the tourism industry, new urbanization and environmental health system in the case site. Finally, it provides targeted countermeasures for the sustainable development path of the three systems of tourism industry, new urbanization and environmental health in the case site in the future. It is of positive practical significance to compare the coupling and coordination degree between the three, realize the coordinated, orderly, and healthy development of the three in the region, and provide operational suggestions for the upgrading of the tourism industry structure, the benign development of new urbanization, and the formulation of environmental health system policies.

China's cultural industry and tourism industry are growing stronger, have gradually reached a relatively mature stage, the interactive development of cultural industry and tourism industry has become an important way for the two industries to seek further upgrading. Based on the analysis of the coupling mechanism of the two big industries, by coupling coordination degree of the cultural industry and tourism industry in henan province as the research object, constructing evaluation index system, cultural industry and tourism industry by using the coupling model and coupling coordination model, an analysis of data collected nearly nine years trends, research of henan cultural industry, and coordinating the relationship between the development level of tourism industry. The results are as follows: Since 2017, the development speed of tourism industry in Henan province has significantly increased, and the cultural industry has lagged behind the development of tourism industry. During the past 9 years, the coupling coordination degree of cultural and tourism industry has developed from near maladjustment to good coordination, and the synergistic effect of development has increased gradually.