STATE AND FEATURES OF FRUIT GROWING DEVELOPMENT IN VINNYTSIA REGION

Abstract

The article investigates the current state and peculiarities of horticulture development in Vinnytsia region, which are preceded by special natural-climatic and economic conditions. The factors of external and internal environment on the prospects of horticulture development in the region are considered. The analysis of the enterprises of Vinnytsia region, which form the basis of growing and processing of fruit and vegetable products. The investigated enterprises of Vinnytsia region have developed a marketing strategy for entering new international markets of products, improved advertising and product quality, sorting and transportation conditions. The cost of production collected using manual labor is several times higher than the cost of collected and sorted products at the enterprises with mechanized machinery. In order to fully evaluate the volume of horticultural products in the region, the yield and gross harvest for individual years were investigated. The increase in the volume of fruit and berry production contributes to the development of processing enterprises in Vinnytsia region and to entering new markets with finished products in fresh or frozen form. Typical vegetable products exported to European Union countries are presented. For an example of consumption of basic products per person according to the medical standards defined by the World Health Organization are given. There is a gradual decrease in consumption of vegetables, fruits and berries per person, insolvency of consumers, difficult working conditions, lack of state support have led to such results. Today, the development of fruit and vegetable production contributes to the economic growth of the agricultural sector not only in the analyzed region, but in Ukraine as a whole. Growing quality horticultural products at an affordable price for all categories of the population allows to increase the consumption of such products, which in turn improves the well-being and health of the population. The conducted researches help to develop a comprehensive program of food security of the region and the country for providing full nutrition of the population in accordance with medical norms.