Abstract
This research paper revolves around the concept of Start-up India Campaign which was started on 15 th august,2015. The basic purpose of this article is to put some light on the start-ups and the initiative taken by the Indian govt. The start-ups are the kind of companies which are innovative in their course of development, analysis, evaluation, research for the target segment. In this paper various govt policies, plans, schemes and strategies related to start-ups will be discussed. Start-up is one of the scorching event this era which everyone is talking about. This campaign is particularly based on enhancing the bank financing for the start-ups to encourage the entrepreneurship and job availability. Keywordsentrepreneur, govt plans, initiatives, strategies, success stories.
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