Abstract
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009; Daniels & Wartena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001). This study examines whether the gender of the sportswriter and reader affect the perception of female athletes (in terms of athleticism, respectability and interest in the sport). No significant interaction was found between sportswriter and reader gender, but a main effect was found for reader gender wherein women tend to think more highly of the athleticism and respectability of female athletes. Women were also more likely to view the sportswriter as credible; and higher credibility was positively correlated with perceptions of the athlete’s athleticism and respectability.
Highlights
Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009; Daniels & Wartena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001)
This study examines whether the gender of the sportswriter and reader affect the perception of female athletes
No significant interaction was found between sportswriter and reader gender, but a main effect was found for reader gender wherein women tend to think more highly of the athleticism and respectability of female athletes
Summary
Research shows that the portrayal and perception of female athletes contains a host of negative outcomes, such as the sexualization and objectification of women (Daniels, 2009; Daniels & Warena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001). This study examines whether the gender of the sportswriter and reader affect the perception of female athletes (in terms of athleticism, respectability and interest in the sport). M. Frisby how the gender of the writer can impact the perception of the athlete; an experiment was conducted using a posttest-only control-group design. Using a 3 (male sportswriter vs female sportswriter vs no sportswriter listed) × 2 (male reader vs female reader) between-subjects factorial experiment, the research investigates the affect that gender of the sportswriter has on how male and female readers think of news concerning a female athlete. Additional factors are examined, such as the credibility of male versus female sportswriters. This exploration incorporates theories from multiple studies on gender and sports media
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