Abstract
Startups are innovative companies that live in uncertain environments. This research aims to characterize the conditions and variables that influence the startups’ development according to Brazilian stakeholders’ perception, understanding that is reached approaching its business characteristics and how the environment acts on it. An evaluation instrument is developed to assists the validation of critical factors, as well as the KPIs necessary for the execution of the instrument. The study presents, through bibliographic research, a theoretical proposal of critical success factors that receive the assessment of stakeholders. The results demonstrate the impact of critical success factors on the startups’ development, according to the stakeholders’ perception
Highlights
Entrepreneurs in developed and emerging economies operate in an increasingly competitive global marketplace and must know the characteristics of companies and what aspects can benefit growth
All of them operate in the Brazilian ecosystem, with either own business or providing subsidies for the development of entrepreneurship in Brazil
This study had as proposal to provide feedbacks from 20 agents that interact with startups from Brazil, and the startups managers understood the aspects that impact development from the point of view
Summary
Entrepreneurs in developed and emerging economies operate in an increasingly competitive global marketplace and must know the characteristics of companies and what aspects can benefit growth. They face a poor situation in terms of different contextual factors such as corruption, infrastructure, institutional and political instability, and lack of access to financing [Tipu (2019)]. Around 67% of business are closed in five years due to factors like lack of clients, lack of capital, knowledge, taxes, default, competition, bureaucracy, flawed marketing, crisis and lack of credit, and the closing costs can be 44 percent higher than opening [McKinsey & Company (2019)]. Disharmony among team/ investors is some of the top reason’s startups fail – in addition to no financing/investor interest, pricing/cost issues, legal changes, no market need, products without a business model, do not use a network, among others reasons [CB Insights (2019)]
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
