Összehasonlító tanulmány: a catvertising hatása az online vásárlásra az Észak- és Dél-Alföld régiókban

The aim of our study is to reveal the attitude of consumers related to online shopping, the advantages and disadvantages of online purchasing, the regional characteristics of purchasing food online. The literature review was carried out by a comparative analysis of the publications of the factors influencing the purchase decision, the advantages and disadvantages of using online channels as a priority. The secondary research, in addition to the changes in global and then Hungarian online retail, the FMCG sector and customer behavior. Primary research the survey was conducted using a standardized, structured, online questionnaire with the participation of students from the University of Debrecen and the Sándor Wekerle College of Business. The socio-demographic characteristics of the respondents (623) were measured according to the defining characteristics of online shopping. The rate of online shopping by residents living in the Great Plains region is 6 percentage points lower than the national average, poor result in the online purchase of food. The advantages of online shopping, the importance of convenience and saving time is rated equally, while other factors, e.g. the assessment of home delivery was different. Diadvantages are the terms of payment and data security. The future intention to buy online is uncertain and they imagine it within limits, and the potential purchase can only be linked to durable foods. Region-specific and product-specific (food) analysis of online shopping. Attitudes towards online shopping, based on regional characteristics, justify the fact that it would be more appropriate for store chains to use a differentiated marketing strategy, which may primarily affect marketing communication and sales organization.

Online shopping is getting popular in Malaysia during Covid-19 pandemic and country lock down since 2020. Researches are important in inspecting this arising digital culture in Malaysia in order to encourage the participation of customers in online shopping and reduce their cognitive deficiencies in the e-commerce, thus promoting economy growth. The purpose of this study is to examine the factors of the college students adopting this digital culture – online shopping behaviour. The relationship between online advertisement, product risk, delivery risk and information security in online shopping behaviour among college students are examined. Online questionnaire is designed in Google Form and data collected is analysed using PSPP utilizing one-way ANOVA and Cohen’s f effect size. The study revealed that online advertisement, product risk, delivery risk, and information security significantly affect online shopping behaviour of college students with large effect size. Keywords: Online shopping behaviour, Customer experience, Electronic commerce, Perceived risks, Online advertisement

The use of the web for marketing and promotion consists of a significant part of a firms’ budget and most of this spending is wasted. Given that internet users have motivations for surfing the web, the extent online advertising fulfil these goals have been scarcely investigated. Therefore, this study seeks to examine the effect of online advertising on online shopping behaviour among undergraduate students of a South-eastern University in Nigeria. Specifically, the study examined the effects of online advertising entertainment, information, interactivity, and irritation on online shopping behaviour. Data was collected 394 respondents and the hypotheses tested using multiple regression analysis via SPSS version 17. The result showed that consumers use online advertising to seek entertainment, information, and interaction gratification. Also, the irritation associated with online advertising negatively affects online shopping. It was therefore recommended that advertisers should design adverts that are attractive, fun, and exciting to viewers for it to achieve its intended objective. Also, Advertisers can use content marketing strategy to design and develop informative and entertaining contents.

IntroductionThe aim of this study was to map the association between Chronic Pain (CP) and Obsessive–Compulsive Disorder (OCD) in the present literature.MethodsA scoping review was conducted with a comprehensive search of literature in peer-reviewed journals. Search parameters included articles written in English, published at any time, and including terms associated with both CP and OCD. Databases searched for purposes of this study included Psychinfo, Medline, Embase, Emcare, CINAHL, Scopus, Web of Science, Cochrane, and Google Scholar.ResultsThe review included 87 records, comprising 49 primary research and 38 secondary research records. Extracted information from these were grouped into four broad classifications. The Prevalence and Severity classification included information from 39 records which comprised: (1) primary research detailing current OCD prevalence rates in CP conditions (differentiated between general population and Pain/Medical/Hospital clinics); (2) primary research detailing lifetime OCD prevalence rates in CP conditions; (3) primary research detailing CP prevalence rates in OCD; (4) primary research detailing relationships between OCD and CP through psychometric measures; and (5) secondary research relating to prevalence rates. The Neurobiology classification included information from 28 records (primary and secondary research) detailing convergent and divergent neurobiological/neurophysiological aspects as reported for both OCD and CP. The Psychological Models/Factors classification included information from 7 records (primary and secondary research) detailing pain-related anxiety, neuropsychological measures, catastrophic thinking, preservative thinking, early maladaptive schemas, schema modes, childhood trauma experiences, and conditional associative learning, as reported for OCD and CP. The Intervention classification included information from 32 records which comprised: (1) primary research on neurosurgical, medication, and psychotherapeutic interventions; (2) secondary research on Deep Brain Stimulation; (3) secondary research on Medication; (4) secondary research on lesion, cingulotomy, and other surgical procedures; and (5) secondary research on other interventional procedures.ConclusionWhile there has been considerable and growing research in the fields of both OCD and CP over the years, focused research into their potential association has been limited and potentially overlooked. The results of this review, however, suggest a complex relationship between CP and OCD. Prevalence rates between the two conditions vary widely across different populations, although the underlying reason for this remains unclear at this stage. There are commonalities in terms of alterations in pain processing, the dysregulation of certain brain regions, and the abnormalities in neurotransmitter systems in both conditions. In their treatment, use can be made of overlapping pathophysiological processes, the convergent and divergent psychological aspects, and the range of interventional approaches that share targets to promote efficacy. However, the complex presentations of both OCD and CP make it a challenging relationship to accurately clarify. Further directed and robust, high-quality studies will be needed to expand our understanding of this area.Supplementary InformationThe online version contains supplementary material available at 10.1007/s40122-024-00704-4.

The reason for this study was to examine the impact of Self-Control, Self-Concept, and Lifestyle on Consumptive Behavior in Online Shopping on Students of Batam University. The method applied in this study is the quantitative method . The populace utilized in this study were students of Batam University with a total of 2,814 students at 2022, while the sampling was 97 respondents. Data collection primarily involved administering questionnaires to the participants. Data processing in this study used the SPSS Software version 25 program. Results from the partial t-test revealed that self control and lifestyle significantly influenced consumptive behavior in online shopping, whereas self concept did not demonstrate a significant effect. However, when these factors were considered together, they collectively showed a considerable impact on consumtive behavior in online shopping. The worth of R Square on self control, self concept, and lifestyle factors influrncing consumtive behavior in online shopping is 20.9% and the remaining 79.1% are explained by others relevant variables.

The development of the online environment resulted in the formation of the behavior of all subjects in the online and offline market. This paper responds to current changes that significantly shape the whole society. Therefore, this paper aims to identify changes in online shopping before and during the COVID-19 crisis. The paper is based on primary research in the form of a questionnaire survey among a selected group of respondents that assess the determinants influencing their online shopping decisions before and during the ongoing COVID-19 crisis. The research showed that the COVID-19 crisis was reflected in changes in respondents’ online shopping behavior. Less than a third of respondents declared that they did not change their online shopping behavior during the COVID-19 crisis. The research showed that the frequency of online purchases had increased significantly (more than three times), as well as the percentage volume of goods purchased online. It can also be assessed that the COVID-19 crisis has an impact on future online shopping, and more than 40% of respondents do plan to shop online more after the COVID-19 crisis than during the crisis. However, the relationship between generational cohorts and changes in online shopping behavior before and during the COVID-19 crisis has been demonstrated. Online retailers should be prepared for these changes and should take these changes into account when designing and implementing their e-strategy and thus increase their competitiveness in e-commerce.

This research is conducted for exploring social media content that in-clude variable of opinion leadership, online review, celebrity endorse-ment and promotional tools to research how the influence towards online shopping behavior. This research uses quantitative method to collect data from respondents based on online questionnaire. This re-search uses purposive sampling method that involve 150 respondents that is the consumers of smartphone products who lives in Jakarta, Tangerang, Bekasi, Depok dan Bogor. The data is analysed using Structural Equation Model – Partial Least Square (SEM - PLS) method. The result of this research is Promotional Tools, Online Review and Opinion Leadership have a positive effect toward Online Shopping Be-havior. Meanwhile, Celebrity Endorsement has no positive effect to-ward online shopping behavior. The managerial implication of this re-search is Promotional Tools, Online Review and Opinion Leadership in social media content can be used as an effective tool by companies to generate consumers purchase intention and purchase decision through online.

A combination of primary and secondary research was conducted in order to realise the objectives of this project. Secondary research was conducted in the first phase of this project to identify the key issues pertinent to the development of sustainable supply chains. Secondary research informed the next stage of primary research and enabled the researchers to design an appropriate tool for the collection of case studies via key respondent interviews. According to Jankowicz (1995), this technique is especially useful in defining the essential characteristics of some issue by drawing on the personal experience and understanding of the people involved. The interviewees comprised a diverse group of practitioners, operating in many different contexts. The data collected from the secondary and primary research were then analysed to develop the various scenarios of future sustainable supply chains.

Globalization processes rapidly advance information and communications technologies that influence social, economic, and cultural changes and transform consumers' needs and buying behavior in online shopping. Business sector organizations operating in a dynamic environment have to adjust to the environment's uncertainty, consider the changing needs of consumers and find effective and efficient ways to create a unique value for them. However, researchers and business practitioners have different interpretations and assessments of the factors influencing end-user purchasing behavior in the internet space. Therefore, the main problem area is how to assess which approach more comprehensively reflects and conveys the online market reality related to consumer buying behavior. This study examines these issues by combining various researchers' and business practitioners' positions to assess factors influencing consumers' decision-making in online shopping. This study aims to evaluate the critical factors related to e-shop characteristics and the product features that significantly impact consumer buying behavior in online shopping. Scientific literature review showed that the most crucial e-shop characteristics are e-shop design, e-shop informativeness, e-shop convenience, e-shop security, and e-shop popularity. From product features' perspectives, scientists and business practitioners mainly focus on product design and packaging, price, brand, customer reviews, and delivery time. Research methods such as scientific literature analysis, survey (structured questionnaire), correlation, and regression analysis were used to achieve the research goal. The survey results demonstrated that Lithuanian customers prefer traditional shopping compared to online purchases. As a result, the investigation results indicate that online purchases in Lithuania are still a growing market. Depending on survey results, the most crucial e-shop characteristics affecting Lithuanian customer buying behavior in online shopping were identified as e-shop design and e-shop security. Furthermore, the most influencing product features related to customer buying behavior in online shopping were product design and packaging, product price. Correlation and regression analysis proved that significant factors are e-shop design, e-shop security, product design and packaging, product price, and customer reviews for Lithuanian buyers in online shopping.

The data presented in this paper is used to examine the factors influencing students' online shopping behaviour and to identify the students' segmentation on the important factors. The survey was conducted in the Institut Teknologi Sepuluh Nopember (ITS) Surabaya, the biggest science and technology university in East Indonesia, with multicultural and diverse socio-economic students' backgrounds. The total number of population is 20448 students. Using Yamane's formula, a sample size of 393 students was surveyed online, and 83 of them experienced doing online shopping. A quantitative method with a descriptive research design was adopted to explore insights in the data related to the objective of the research. The survey data were analyzed by linear regression and hierarchical clustering. The conceptual framework of the variables are given, and reliability and validity have been confirmed. Data were analyzed with MINITAB and SPSS software.

This research aims to determine the influence of Financial Literacy and Financial Self Efficacy on Online Shopping Behavior in Makassar City (Case Study: Cash On Delivery among Shopee e-commerce users). This research is research that uses quantitative methods. The population in this study were Shopee users who used COD payments more than once. The sample in this study consisted of 100 respondents using the formula Hair et al. Data collection techniques use observation, interviews and questionnaires. The data analysis techniques used in this research are validity and reliability tests, as well as normality tests, multicollinearity tests and heteroscedasticity tests as prerequisites for classical assumption tests. And the data analysis method uses multiple linear regression analysis with the R2 test, t test, and F test. It is then processed using computer equipment via the IBM SPSS version 23.0 program. The results of this research show that financial literacy has an influence on online shopping behavior. Financial self-efficacy has no influence on online shopping behavior. And financial literacy and financial self-efficacy simultaneously or together have a significant effect on online shopping behavior.

The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. The Internet has added a new dimension to the traditional nature of retail shopping. The internet offers many advantages over traditional shopping channels and the medium is a competitive threat to traditional retail outlets. Globally, consumers are rapidly adopting Internet shopping and shopping online. It is becoming popular in China. If online marketers and retailers know and understand the factors affecting consumers’ buying behavior, they can further develop their marketing strategies to attract and retain customers. There is a conceptual gap in the marketing literature as there has been very limited published research on the factors influencing consumers’ choices between online shopping and traditional shopping in China. This study seeks to fill this conceptual gap in the context of online shopping by identifying the key factors influencing Chinese consumers’ online shopping behavior. This research offers some insights into the links between e-shopping and consumers’ decisions to shop or not shop online. This information can help online marketers and retailers to develop appropriate market strategies, make technological advancements, and make the correct marketing decisions in order to retain current customers and attract new customers. Moreover, managerial implications and recommendations are also presented.

Online shopping is a phenomenon that is growing rapidly all over the world. Since 2020, Malaysian consumers have shifted their preference towards online shopping to fulfill their daily needs compared to shopping in a traditional store. Due to this reason, it is vital to identify the characteristics that affect consumers' online shopping behavior between various online websites for business owners to improve their online marketplace. However, only a few studies on online shopping behavior patterns among consumers across different online shopping platforms have been conducted in Malaysia. Therefore, this study was conducted to identify the factors influencing online shopping behavior patterns among Malaysian consumers. The factors involved were web characteristics, external stimulus, affection, and cognition. Data was collected using an online questionnaire, and a cross-sectional research design was used for this study. SPSS version 26.0 and AMOS version 21.0 were used to analyze the data gathered. A total of 371 students and staff were selected randomly from Universiti Teknologi MARA (UiTM) in Malaysia. The results show that the best online shopping platform in Malaysia that is preferred by respondents is Shopee. Only two constructs were statistically significant for online shopping behavior, web characteristics, and cognition. However, the direct effect of external stimulus and affection is not statistically significant. In conclusion, e-businesses should enhance the functionality, usability, and appearance of their websites. Effectively enhancing consumers' perceptions of online shopping could potentially have a positive influence on both their purchase intent and behavior.

The subject of the presentation is market research into the telecommunications industry. The reasons for doing market research will be discussed, and some of the prejudices against doing it will be identified. Having identified reasons, the paper will address the problem of definitions in market research, particularly of market content, geographic definition and price. In its simplest terms, primary research is the gathering of original new data from the industry in order to calculate market size, rank order of vendors, methods of channel distribution, user opinions and so on. Secondary research is the gathering of information which is relevant to the market from existing sources, in order to verify raw data gathered from primary research, and to provide input to the forecasting process. The paper will consider methodologies of primary and secondary research, and some of the problems that are encountered during these processes. It will demonstrate the ways in which secondary research can be used to validate raw data, and discuss some of the software tools that can be used to automate data entry and validation tasks. Finally the paper will consider the various approaches that can be used in making forecasts concerning the future market, and the degree of accuracy of these forecasts.

Part II: Information professionals and the nonprofit sector