Abstract
Selfie posting on social media is a modern-day phenomenon. There are over a thousand academic articles on selfies, but sport-selfies have not been examined to date, even though they might have a ‘positive message’ in popularizing sports and exercise. This exploratory work assessed the nature and origin of sport-selfies. After a content analysis of 930 random sport-selfies, it emerged that while sports are dominated by men, women post more sport-selfies than men. Over 90% of the posts portray adults who present themselves in individual and recreational sports. Outdoor and land-based sport activities are the most frequent. In contrast to research on selfies in general, sport-selfies are primarily posted by White individuals. Most sport-selfies originate from three nations: Germany, Brazil, and Russia. Images linked to body conditioning are the most popular. It appears that sport-selfies are culture, gender, and sport specific. The present results may stimulate interest in determining the reasons behind them.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
