Speech norms and perceptions of ethno‐linguistic group differences: Toward a conceptual and research framework

Abstract

AbstractPerceptions of social group membership are crucial both to social behaviour generally, and to social conflict: The basis for ingroup versus outgroup distinctions and the personal and social significance of such judgments are thus important areas of study. This paper describes a model of social norms as it applies to speech use and, in particular, the role of speech in perceptions of social groups. The context of this discussion is a general research and conceptual framework for studying perceptions of and reactions to social group differences. The framework is in three stages, consisting of the recognition of group differences, the ‘definition’ or evaluative interpretation of a given speech act, and the development of a ‘problem resolution’ or social change strategy. Social group distinctions are hypothesized to be based on shared norms, modelled here as structured expectancies regarding the behaviour appropriate to specific social contexts. Norms are seen as varying in their content, i.e. the specific behaviours that are socially evaluated, in their clarity, which controls the strength and certainty of social judgments based on norms, and in the size and nature of the social group sharing a given norm. The specific components of the norm model are discussed in light of existing data on language behaviour. The second stage of the model is briefly discussed via social psychological judgments that are hypothesized to control responses to a given speech event. This framework is hoped to have heuristic value in studying language use and social processes.