Abstract
The article is devoted to the communicative and pragmatic aspect of an utterance. A review of the basic principles and maxims leading to successful communication is made by the author. The purpose of the investigation involved is to identify actively used speech tactics, their structural features to achieve the perlocution. The material of the research is the political speeches by D. Cameron, a representative of the British Conservative Party. Based on the investigation, some conclusions can be made. In the political discourse self-presentation and accusation / blame tactics are regarded as the most active ones created on the explicature and implicature basis.
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