Abstract

ABSTRACT The success of Airbnb has not only provided people with an alternative way of managing their living spaces but also created a rapidly growing number of Airbnb host communities. Guided by boundary spanning theory, this study examines how Airbnb host online communities evolve through novel organizational forms. Data for this study were collected from an online Airbnb host community from which two stages of analysis were performed. These included social network analysis and content analysis. The findings indicate that the online community functions as an informal specialized sub-unit of Airbnb and that hosts’ roles in the organization involve a number of boundary spanning aspects. The research contributes to an evolving understanding of hosts in the peer-to-peer (P2P) accommodation literature as well as extending the theory of boundary spanning in its application to the sharing economy context.

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