Abstract
With the rise of the young group represented by the post-1995 generation, the social needs of the market also began to show new changes. Thus, Soul came into being, which is a social app, as well as a leading algorithm-driven virtual social playground where people can create, share, explore and connect. This article assesses the potential of Soul from the perspective of an entrepreneur looking to seize opportunities based on the POCD framework. Besides, the financial situation of Soul is analyzed from three aspects: the financing process, the comparison of competitors from the perspective of finance, and the risk factors in finance. In addition, the investment evaluation and forecast based on the above analysis. Obviously, Soul has carved out its own niche in the current social market. However, at the present stage, Soul does not provide users with additional ecological value, nor does it create a native unique cultural atmosphere. This is undoubtedly a serious potential risk for an investor. The purpose of this article is to provide investors and software developers with some advice and analysis on how to improve Soul in terms of both finance and software itself, so that Soul can further develop in the meta universe social space.
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