Abstract
When it comes to product development, all companies are increasingly being faced by the need to radically reduce new product failure rates, while at the same time deliver new products to market much faster. This dilemma is most obvious in the consumer market, which now has an insatiable appetite for “new” products, but where the product failure rate is 80 percent or more. In an effort to reduce the failure rate, many companies now employ teams of psychologists and marketers to undertake extensive “voice of the customer” research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
