Abstract
ABSTRACT The 2022 World Cup in Qatar stoked controversy from the moment it was awarded to the country in 2010. However, unlike most previous hosts of the tournament, Qatar could potentially use its international broadcaster, Al-Jazeera, to craft news coverage of the tournament. This confluence offered a unique opportunity to examine sport diplomacy through tournament coverage from Al-Jazeera. Comparing Al-Jazeera English’s coverage to five other international broadcasters, the authors contribute to ongoing research on sporting mega events, sportswashing, and public diplomacy. We found that Al-Jazeera English produced content favourable to the Qatari government, even when the topic was the country’s alleged human rights violations, compared to other broadcasters who focused on those issues.
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