Abstract

Social media is the means to register people’s participation in the virtual world and to organise, coordinate and/or drive social change, mass protest or any social movement which brings commendable changes in and around the world. The concept and practice of hashtag activism are relatively new. They are very user friendly, by just liking or retweeting the post on Twitter many social drives and socio-political movements have gone popular and successful in recent times. It has gained significance quick as a wink, due to the participation of a large number of people pan the world, for divergent issues like justice for victims, human rights abuse, political drama, fundraising, campaigns etc. This research study which has never been conducted in its current form clearly showed the use of the hashtag and socio-political activism on tweeter. The primary focus of this research was a detailed study of the selected popular hashtag in recent times.

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