Abstract

In Western countries, there is a growing number of children raised by same-sex couples. The meaning of the term “family” has been evolving over the past decades, as well as the meaning of “family business”. Based on the Faff’s (2015) pitching research template, we present a pitch related to the postmodern family businesses. The intersection of family business socioemotional wealth perspective and queer studies presents an exciting area of research. The main research question is “Do gay-owned family businesses follow the same set of goals as traditional family firms?” In this letter, we also present our reflections on how the pitching research template can be used to prepare a research project related to this topic.

Highlights

  • The development of a research idea is a non-trivial process. Faff (2015; 2019) presented a systematic and straightforward approach to outlining a new empirical research proposal

  • We present the reflections on the use of the pitching template when conceiving a research idea related to the intersection of two relatively new fields of research

  • We aim to investigate the following research question: “Do gay-owned family businesses follow the same set of goals as traditional family firms?” Table 1 displays the pitching template

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Summary

Introduction

The development of a research idea is a non-trivial process. Faff (2015; 2019) presented a systematic and straightforward approach to outlining a new empirical research proposal. The development of a research idea is a non-trivial process. Faff (2015; 2019) presented a systematic and straightforward approach to outlining a new empirical research proposal. The “pitching template” is a tool which allows for articulation of the critical idea, data and methodology and expected contribution of a research project. While it may serve as a tool for presenting research of junior researchers, it is useful for organising more experienced researchers’ ideas.

Corresponding authors
Commentary on the Pitch
Personal reflections on the pitching template application
Conclusion
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