Abstract
Adolescence is a state or process of growing up from puberty to maturity. Mass media is a type of communication that is used to reach large numbers of the population via newspaper, radio, magazine and television. Academic achievement is a simple word that denotes status of achieving educational goals by students, decided by teacher through formal or informal tests. This study done with the objective, to find out the impact of mass media exposure and the contribution of mass media on academic achievement of the selected group. Total 120 adolescent girls (60=Rural and 60=Urban) of 13-15 years of age group were randomly selected from Govt. schools in urban and rural areas of the Ludhiana district of Punjab were selected for the study. The study reveals the impact of mass media exposure among rural and urban adolescent girls and their academic achievement. Analysis was done using SPSS software.
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