Abstract

Since digitalisation in the cyber-physical system has taken over design development, researchers attempt to improve the approach to new product development including brand recognition. This research attempt to determine the design strategy based on syntactic design meaning in analysing the visual through design formulation, design treatment and design standard inline socio-technical system. The concept of digitalisation design scenario, the methodology was developed by observational study, laboratory study and interview to analyse designer integrates with the strategy of design analysis. The design analysis was approachable to determine the design representation and potentially generalised the characteristic of product design and consumers' psychological preferences toward product forms. Keywords: Socio-technical system; form development; design thinking; influence factors eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3795

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