Socio-cultural and psychological analysis of gender discriminative language

Abstract

The paper examines on socio-cultural and psychological analysis of language and gender discrimination. The motivation behind the examination was due to the increase of discriminated language assigned to gender. Literature shows that lack of awareness and education in large trigger discriminative language. This motivates investigation as the suggested factors are questionable. The paper used deficit, dominance, and identity control theories in explaining gender and language of discrimination. The study used an ethnographical study and a case study design where Mwalimu Nyerere Memorial Academy of Tanzania was a case for investigation. The study was qualitative in nature, whereby words, phrases and sentences were used in the data analysis stage. It was found that pitch rate, dressing styles, body structures, class presentation and group discussion were the areas where the gendered language was evidenced in favour of females as the result words like buttocks, smooth pitch, half necked, don’t be like a girl, be strong and rhythm pitch result from women themselves against men. Thus, discriminative words are mostly triggered by females themselves. Based on the findings, it was concluded that females should stand by themselves; they should not think that their body appearance and biological makeup trigger them to create environments of gendered words.