Social Norm as a Moderating Variable on the Influence of Opportunity Recognition and Entrepreneurship Education on Students’ Entrepreneurial Intention

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This research examines the influence of opportunity recognition and entrepreneurship education on entrepreneurial intention, with social norms as a moderating variable. Using multiple regression analysis (MRA), the study investigates the direct impact of both opportunity recognition and entrepreneurship education on entrepreneurial intention and the moderating role of social norms in these relationships. The results show that both opportunity recognition and entrepreneurship education significantly positively affect entrepreneurial intention. Furthermore, the interaction between opportunity recognition and social norms and between entrepreneurship education and social norms are also significant, indicating that social norms strengthen the effects of these two variables on entrepreneurial intention. These findings support the hypothesis that social norms moderate the relationship between opportunity recognition and entrepreneurship education with entrepreneurial intention. This study contributes to the existing literature by reinforcing the importance of external social factors in enhancing entrepreneurial intentions. It underscores the need for institutions and policymakers to focus on fostering entrepreneurship education and recognizing entrepreneurial opportunities while considering the role of social context. The results align with previous studies, confirming the relevance of these factors in shaping entrepreneurial behavior and intention.