Abstract

The landscape for discovering and sharing music is changing due to the rise of social media and mobile devices with increasing amount of features. This paper looks at the omnipresence of music and the social perspective of online music services among the youth, and describes a survey-based case study of 44 Finnish. The findings reveal that social media facilitates important aspects that engage the users, such as recommendations, large selections, and free content, but also that traditional media, e.g. FM radio has still a strong role in the omnipresence use of music.

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