Abstract
A Social Media Plan (SMP) basically consists of some main objectives: to determine the Key Performance Indicators (KPI) (as keys to financial or otherwise performance, used to quantify objectives that reflect the performance of an organiz ation and that are usually included in a strategic and achievement plan of the digital campaign according to the general) by means of a dashboard, metrics that convert or monetize, (disciplines that allow evaluating their achievement) and the tools to measure the achieved objectives (lined up with the objectives). From this perspective it is possible to integrate three related categories: the technique of the analytic web, the sum of the actions, mentions, and the monitoring or x-ray of the activity in the social media with global influence, into the impact of the Return on Investment (ROI) of a brand. All of it must match the global strategic objectives of the company.
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