Social Media Changes the Market Based on Marketing

Abstract

The primary goal of this essay is to examine the effects of social media's ongoing development on the market against the backdrop of the explosive growth of MLM-based information. It focuses on comparing the success of the early traditional e-commerce online shopping media "Amazon" and "Taobao" and the success of the modern e-commerce online shopping media "TikTok." By analyzing the operation mode of "Taobao" and "TikTok" and comparing the changes of user data and transaction amount. It can be concluded that users will constantly put forward new needs with the continuous update of technology, and social media will constantly solve the needs of customers to update. This update will continue to maintain and enhance the convenience offered by social media online shopping, and continue to attract new users. From the perspective of marketing, social media constantly solves the needs of consumers and provides interactivity, which makes people more willing to purchase and evaluate products and feedback merchants through social media. For merchants, studying such topics can quickly find and use social media more in line with consumer needs to "interact" and increase their sales channels and quantity.