Social media and youth political engagement: Preaching to the converted or providing a new voice for youth?

Abstract

Amidst concern about declining youth political engagement, it is often suggested that social media can provide a solution to this challenge. In this article, however, we argue that these online tools have not thus far mobilised a new audience to become engaged in either institution-oriented activities or political expression. Instead, we found that some young people are far more engaged in using social media for political purposes than others, and that a substantial proportion of young adults never use social media for this purpose. Using latent class analysis (LCA) of a unique web survey of young Britons aged 22–29, we show that the principal driver of online political engagement is political interest (even after controlling for socio-demographic characteristics). On this basis, we conclude that social media may be providing a new outlet for some young adults; it is not re-engaging the young adults who have already lost interest in politics.