Abstract
The advent of social media has transformed society in terms of the way information is created and disseminated. In professional and private spheres such as events, social media has evolved to be more than a tool for user-generated content but is also now a heavily adopted technological platform to create competitive advantage. This curated collection examines 21 articles published in Event Management from 2015 to 2022 and identifies the trends, concepts, contexts, and outcomes of social media in events to provide a snapshot of literature to date and what future directions of social media and event research would look like.
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