Abstract

For the thermodynamic terms entropy, enthalpy and exergy, parallel terms for the psychosocial area of communication are illustrated. The thermodynamic notion energy is paralleled by dynamic information, the molecule by a goal-oriented social individual, exergy by the maximum goal attainment of the individuals who constitute a communication system, enthalpy by the will of action and the associated activity and entropy by the density of communication, the amount of information exchanged and the classification of communication (as devotional, aggressive or destructive). The absolute temperature in thermodynamics is paralleled by the speed with which information is exchanged. The term disergy ( distracting en ergy) is added and illustrated in cases where the communication system is open to outside environment.

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