Abstract
The purpose of this study was to determine the socio-economic conditions of coastal communities and determine the strategy for developing fisheries potential in Buleleng Regency. This research was conducted in seven districts: Gerogak, Seririt, Banjar, Buleleng, Sawan, Kubutambahan, and Tejakula. The research method uses SWOT Analysis. The full age range of fishermen is dominated by the age of 41-50 and the education level of Elementary Schools (SD). In general the condition of the fleet and fishing gear is still classified as small-scale fishing, with an average amount of fishermen income of Rp 1,000,000-2,000,000 / month. The recommended development strategy is the SO strategy: (1) organizing marketing of fish catches by fishermen groups; (2) compile investment profile of the opportunities in capture fisheries business; (3) enhancing the role of fisheries scouts to assist fishing activities. The fishery potential in WPP 713 can be maximized through the cooperation of fishermen in the form of a Kelompok Usaha Bersama (KUB)
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