Social Cues in News Interfaces: a Key to Building Initial Online Trust

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ABSTRACT The study aimed to investigate the influence of social cues on initial (primary) online trust in news interfaces, which is a critical yet understudied area, especially in the age of fake news. The research involved 137 participants aged 18–35. Each participant evaluated 60 pairs of interfaces, one with a social cue and one without, and rated their trust levels on a 5-point scale. They also selected the interface they believed to be more trustworthy for others. The study identified 12 types of social cues possibly contributing to higher trust levels. The results showed a statistically significant positive impact of social cues on trust levels (p < .001), except for one type of cue (chatbot icon; p = .145). The average trust rating of cued interfaces also significantly depended on the respondent's prior judgment: interfaces scored lower when users were informed in advance that fake content was published on the website, and higher when they were told that only truthful news appeared on the site.. These findings offer valuable insights into the psychology of initial online trust and emphasize the importance of social cues in news interfaces.

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Designing awareness systems for social connectedness
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Experiencing social connectedness is important for people’s well-being. Hence, people have an intrinsic drive to maintain social connections with their friends and relatives. Computing and communication technology have an increasingly important role in facilitating people in their sense of connectedness over a distance. Telephone, E-mail, and chat technologies have been available to people for more than two decades now, supporting them in actively having conversations amongst each other without physically being together. Modern communication and information technology makes it possible to communicate more subtle social cues between people. Such social cues are pieces of information that do not contain rich content, such as experiences, thoughts, or ideas. They rather provide a general awareness of presence or action of another person, similar to social cues observed in every day life. For instance, seeing a car parked in front of someone’s house, indicating that person is home, or a neighbor waving to say ‘hi’ without engaging in further conversation. When created unintentionally, these cues are referred to as awareness cues; when created with intention, the cues are called phatic cues. Both types of cues have the potential to support people in having a pervasive sense of social connectedness over a distance, in an addition to communication systems they are already using. Subtle social cues may be created and displayed through a variety of forms and modalities. This research to explore how interactive everyday products may be used to communicate these cues, and how their presence and use support the user’s experience of social connectedness. This ties in to visions on future developments of technology, such as The Invisible Computer, Ambient Intelligence and The Internet of Things, which have described technology to become more and more an integrated part in the fabric of people’s everyday lives. Systems primarily designed to support people in communicating subtle cues are referred to as social awareness systems. Although having been studied before, it has remained unclear whether, and how the features of such systems actually contribute to social connectedness, making it problematic for designers to design effective social awareness systems. The primary goal underlying the research of this dissertation is to generate an increased understanding of how social awareness system should leverage awareness and phatic social cues to support social connectedness for people. The research primarily focuses on the use of tangible forms and modalities, as these are considered to be both more meaningful and better integrated in people’s home environment.

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