Abstract
To investigate the social contingencies associated with participation in a college Quit and Win contest to promote smoking cessation. Six focus groups (N = 27) were conducted with college students who participated in a Quit and Win research trial. Themes included: (1) participants reluctant to disclose quit decision; (2) perception of little support in their quit attempt, and (3) the social environment as a trigger for relapse. Although Quit and Win contests appear to motivate an initial quit attempt, the reluctance of smokers to disclose their quit attempt limits the potential positive impact of social support when utilizing this public service campaign.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
