Social Commerce and Resource Capabilities as Drivers of Business Performance: An RBV–DCV Perspective from B2C Firms in Indonesia
This study aims to analyze the influence of social commerce and resource capabilities on business performance, as well as to assess the moderating role of business type in Business-to-Consumer (B2C) firms in Indonesia.This research adopts the Resource-Based View (RBV) and Dynamic Capability View (DCV) frameworks to explain how the combination of internal resources and dynamic organizational capabilities contributes to improved business performance in digital service environments.This study employs a quantitative explanatory approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method.Data were collected from 200 B2C business practitioners who have utilized digital platforms and social media as part of their business activities.Respondents consist of business owners, managers, and heads of operations, human resources divisions, and senior staff who understand resource management strategies and digital marketing practices.Analysis was conducted using SmartPLS 4.0 software to test direct relationships and moderating effects among variables.Common method bias was assessed through full collinearity VIF testing.The results show that social commerce ( = 0.474) and resource capabilities ( = 0.489) have significant positive effects on business performance (R = 0.61).Furthermore, business type strengthens the relationship between social commerce and business performance ( = 0.296), indicating that B2C companies with high customer interaction intensity gain greater benefits from social commerce activities.The moderating effect of business type on the relationship between resource capabilities and business performance is relatively weaker ( = 0.173).This study highlights the importance of developing informatics capabilities, including data analytics and digital platform integration, alongside effective social engagement strategies to enhance business performance.Managers need to view digital social interactions as strategic assets that directly contribute to value creation and strengthen competitive advantage in service delivery systems.This study contributes to the integration of RBV and DCV theories in digital business contexts by demonstrating how social commerce functions simultaneously as a valuable resource (RBV) and a dynamic capability mechanism (DCV).The findings advance understanding of how resource configurations and business type characteristics jointly influence performance in B2C service systems.
- Research Article
- 10.18535/ijsrm/v13i08.em14
- Aug 31, 2025
- International Journal of Scientific Research and Management (IJSRM)
The financial competencies are not alone able to ensure sustainability unless backed by cultural and organizational capabilities in the fast-changing business environment. It is crucial to understand the factors that facilitate businesses to become environmentally responsible in today’s dynamic world. Hence, the objective of this study is to develop a model to further examine the impact of Financial Literacy (FL), Financial Access (FA), and the Financial Risk Attitude (FRA) on Business Sustainability (BS). Further, to examine the role of Cultural Innovation (CI) and Business Performance (BP) as mediating and Dynamic Capabilities (DCs) as moderating variable on the relationship of FL, FA, and FRA by integrating Cultural Embeddedness Theory (CET) Resource Based View (RBV) and Diffusion of Innovation (DOI) theory. The study has devised a quantitative research design which employed a structured questionnaire. The data will be collected from the employees working in Micro and Small Medium Enterprises (MSMEs), Malang, Indonesia. Data is recommended to be analysed through Partial least Square-Structural Equation Modelling (PLS-SEM) to assess the direct, mediating, and moderating impact of FL, FA, FRA, BP, and DA on SB. The findings of the study will reveal that FL, FA, FRA impact on BS. Further the results will reveal the mediating CI and BP and moderating role of DCs. Furthermore, the results will be highlighting the importance of integrating different variables into business strategies. The study has contributed to the existing scholarship by integrating CET, RBV, and DOI theories to develop a framework to investigate the impact of different factors on BS. Furthermore, the study has provided integration of DCs and CI to better understand the phenomenon under investigation. By offering a unique understanding of how cultural and financial factors interact with dynamic environments. The study provides a practical and theoretical insight for policymakers, businesses, and MSMEs to foster sustainable business models in developing economies.
- Research Article
48
- 10.1108/imds-02-2017-0064
- Dec 29, 2017
- Industrial Management & Data Systems
PurposeThe purpose of this paper is to investigate the relationships between operations capability, productivity, and business performance in the context of environmental dynamism.Design/methodology/approachA proposed conceptual framework grounded in the resource-based view (RBV) and dynamic capability view (DCV) is analyzed using archival data from 193 automakers in the UK.FindingsThe results show that operations capability, as an important dynamic capability, has a significant positive effect on productivity, which in turn leads to improved business performance. The results also suggest that productivity fully mediates the relationship between operations capability and business performance, and that environmental dynamism significantly moderates the relationship between operations capability and productivity.Practical implicationsThe research findings provide practical insights that will help managers develop operations capability to gain greater productivity and business performance in a dynamic environment.Originality/valueAddressing the two important issues of moderation (i.e. environmental dynamism) and mediation (i.e. productivity), this study makes important contributions to the field of operations management by applying the RBV and DCV.
- Research Article
- 10.51599/are.2026.12.01.01
- Mar 20, 2026
- Agricultural and Resource Economics: International Scientific E-Journal
Purpose. This study aims to identify and analyse the relationship between business performance and the sustainability of agribusiness micro, small, and medium enterprises (MSMEs) with operational resilience as a mediating variable. This study also seeks to explain how the dimensions of business performance, including financial performance, operational efficiency, market access, and innovation, can promote the achievement of economic, social, and environmental sustainability within the Triple Bottom Line (TBL) framework. Methodology. A quantitative approach was used through a survey of 300 agribusiness MSME actors in Central Java Province, Indonesia. Data analysis was performed using Structural Equation Modelling – Partial Least Squares (SEM-PLS) to test the model of direct and indirect relationships between variables. Validity and reliability tests were conducted to ensure data quality, while bootstrapping tests were used to confirm the significance of the mediation path. Results. The results show that business performance has a positive and significant effect on operational resilience (β = 0.297; p < 0.01) and MSME sustainability (β = 0.325; p < 0.01). It was found that operational resilience partially mediates the relationship between business performance and sustainability (VAF = 28.5%). Among the dimensions of business performance, market access and innovation exerted the most significant influence on enhancing both operational resilience and business sustainability. Originality. This study expands on the Resource-Based View (RBV) and Dynamic Capabilities theories by positioning operational resilience as a dynamic capability that bridges business performance and sustainability. The proposed conceptual model extends existing RBV and Dynamic Capabilities frameworks by explaining how internal performance-based resources are transformed into sustainable outcomes through operational resilience as a dynamic capability. Practical implications. The research findings offer valuable policy guidance for decision-makers aiming to enhance the resilience of MSMEs. Key strategies include improving access to financing, providing managerial training, facilitating market digitisation, and strengthening agribusiness cooperatives. Strengthening operational resilience has been shown to effectively accelerate progress toward achieving the Sustainable Development Goals (SDGs 8, 9, and 12) within Indonesia’s agribusiness sector.
- Research Article
23
- 10.1108/meq-07-2023-0233
- Nov 10, 2023
- Management of Environmental Quality: An International Journal
Purpose Drawing on the resource-based view (RBV) and the dynamic capabilities view (DCV), this study investigates how circular economy entrepreneurship (CEE) drives technical capabilities (TC) in achieving greater circular economy (CE) performance for small and medium-sized enterprises (SMEs) under the moderating influence of environmental dynamism. SMEs, facing resource constraints, need to promote CE due to growing stakeholder pressures. Thus, the authors recommend that SMEs via CEE can identify CE opportunities and then develop specific TC to exploit opportunities in the business environment to achieve CE performance. However, in doing so SMEs should pay attention to the varying degrees of environmental dynamism.Design/methodology/approach The RBV and DCV are used as a theoretical lens to investigate the direct and moderation effects between CEE, TC, CE performance and environmental dynamism tested via partial least square structural equation modeling (PLS-SEM) using survey data from 152 managers of SMEs in Nepal.Findings The study results show that CEE directly has a positive and significant effect on the development of TC and CE performance. Similarly, the development of TC drives SMEs to achieve improved CE performance, as evidenced by the positive and significant effect. Interestingly, the results suggest that environmental dynamism significantly improves the relationship between TC and CE performance, but this effect is strongest at high levels of environmental dynamism rather than at low and moderate levels. Additionally, the findings reveal that while environmental dynamism has a positive effect on the relationship between CEE and TC, this effect is insignificant.Originality/value Based on the arguments of the RBV and the DCV, this study explores how environmental dynamism can reduce and amplify SMEs' ability to use CEE to develop TC and improve CEP. First, this study integrates the circular economy and entrepreneurship domains to suggest essential CEP and TC benefits for SMEs via CEE. Second, this study suggests that at low levels of environmental dynamism, CEE has less effect on the SMEs’ development of TC, compared to high levels. Third, this study is conducted in the novel institutional context of Nepal, providing insights regarding how SMEs' CE entrepreneurship impacts TC and CEP.
- Research Article
- 10.21315/aamj2024.29.2.2
- Oct 1, 2024
- Asian Academy of Management Journal
Drawing on the resource-based view and dynamic-capability view, this study examines the relationship between the interactive use of management control systems, dynamic capabilities, and firm performance in the Vietnamese information and communication technology industry. The research model and hypotheses have been tested by partial least squares-structural equation modelling (PLS-SEM) with 240 survey samples obtained from managers working in Vietnamese information and communication technology firms. The results indicate that the interactive use of management control systems has a positive effect on dynamic capabilities. Additionally, both the interactive use of management control systems and dynamic capabilities have direct positive effects on firm performance. The results reveal that dynamic capabilities complementary mediate the relationships between the interactive use of management control systems and firm performance. This study provides theoretical and managerial implications for Vietnamese information and communication technology firms that are striving to develop management control systems and dynamic capabilities for enhancing firm performance.
- Research Article
- 10.62801/jkjmr2.10
- Jan 26, 2026
- JCER’s Kaleidoscope Journal of Management Research
This study aims to empirically examine the nexus between strategic technological integration and sustainable firm performance. It investigates the direct effects of Artificial Intelligence (AI) Integration and Strategic Agility on firm performance, and the mediating roles of Dynamic Capabilities and a Data-Driven Culture. Furthermore, it assesses the moderating influence of Proactive Corporate Governance on these relationships. A cross-sectional research design was employed, utilizing a structured questionnaire to collect data from 327 senior and mid-level managers in the Indian IT and IT-enabled services sector. The hypothesized relationships were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that both AI Integration (β = 0.28, p < 0.001) and Strategic Agility (β = 0.35, p < 0.001) have significant direct effects on Sustainable Firm Performance. Dynamic Capabilities (β = 0.22, p < 0.01) and Data-Driven Culture (β = 0.19, p < 0.01) were found to be potent partial mediators. Proactive Corporate Governance significantly moderated the path between Dynamic Capabilities and Performance (β = 0.15, p < 0.05). This research contributes to the literature by proposing and validating an integrated model that synthesizes Resource-Based View (RBV), Dynamic Capabilities View (DCV), and institutional theory. It moves beyond siloed examinations of technology adoption to present a holistic view of the strategic synergies required for achieving sustainable competitive advantage in volatile markets.
- Research Article
3
- 10.3390/su17167313
- Aug 13, 2025
- Sustainability
This study examines how Business Intelligence (BI) capabilities influence environmental performance (EP) in manufacturaing supply chains, with a focus on the mediating roles of Green Supply Chain Management (GSCM) and Supply Chain Integration (SCI) and the moderating role of Blockchain Integration (BCI). Addressing a critical research gap in digital sustainability, particularly in emerging markets, this study integrates the Resource-Based View (RBV) theory, Natural Resource-Based View (NRBV) theory, and Dynamic Capabilities View (DCV) theory to develop a theoretically grounded framework. Data were collected via a cross-sectional survey of 231 managers in 65 firms in Jordan and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings reveal that while BI does not directly enhance EP, it significantly improves GSCM and SCI, which in turn mediate its influence on EP. GSCM fully mediates this relationship, while SCI provides partial mediation. BCI did not demonstrate a significant moderating effect. These results suggest that BI must be embedded within green and integrative operational systems to drive sustainability outcomes. This study contributes novel insights into how digital capabilities translate into environmental gains in underrepresented contexts and provides actionable guidance for firms and policymakers aiming to align digital transformation with environmental objectives.
- Research Article
- 10.5267/j.ijdns.2025.9.016
- Jan 1, 2026
- International Journal of Data and Network Science
Digital transformation has encouraged companies to optimize their digital platform capabilities and big data analytics as strategic resources in creating innovation excellence. This study aims to examine the influence of Digital Platform Capability (DPC) and Big Data Analytics Capability (BDAC) on Innovation Performance (IP) in the telecommunications industry in Indonesia. Data was collected from 331 managerial respondents through a survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that both DPC (β = 0.316; T = 5.282; P < 0.001) and BDAC (β = 0.484; T = 8.033; P < 0.001) have a significant positive effect on IP. These findings emphasize the importance of companies' ability to manage digital platform integration and utilize big data analytics to strengthen innovation performance. Theoretically, this study expands on the Resource-Based View (RBV) and Dynamic Capability View (DCV) by emphasizing the role of DPC and BDAC as dynamic resources that support innovation. The practical implications suggest that telecommunications companies need to develop integrated digital strategies, strengthen their analytical infrastructure, and foster a data-driven culture to enhance their competitiveness.
- Research Article
- 10.1007/s43621-026-02706-y
- Feb 1, 2026
- Discover Sustainability
This study develops and validates a capability-driven framework linking Industry 4.0 (I4.0), Circular Economy (CE) practices, and Sustainable Performance (SP) in manufacturing sector of an emerging economy. Drawing on the Resource-Based View (RBV) and Dynamic Capabilities View (DCV), the study theorizes I4.0 as a meta-capability that operationalizes CE principles through digital transformation and resource reconfiguration. It also introduces Operational Performance (SP-O) as a fourth and capability-based dimension of the traditional Triple Bottom Line, thereby transforming sustainability from a static outcome into an evolving organizational capability. Data collected from 328 manufacturing firms were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that I4.0 and CE are mutually reinforcing and jointly enhance SP through the mediating role of SP-O. Furthermore, Ethical Leadership (EL) strengthens the I4.0–SP link but weakens the CE–SP link, while Green Knowledge Sharing (GKS) shows no significant moderating effect. These findings advance sustainability theory by proposing a Dynamic Capability of Sustainability (DCS) perspective, in which technological, operational, and behavioral mechanisms interact to create adaptive and context-sensitive sustainability pathways. The study contributes to theory by redefining how sustainability is conceptualized, assessed, and executed, and to practice by offering a holistic roadmap for aligning digital transformation, circular strategies, and leadership in pursuit of sustainable competitiveness.
- Research Article
- 10.30587/jurnalmanajerial.v13i01.11202
- Feb 1, 2026
- Jurnal Manajerial
Background – The emergence of TikTok Shop has shifted consumer trust from formal ads to peer-driven validation through Electronic Word of Mouth (e-WOM). Understanding this digital phenomenon is crucial as reputation now stems from continuous social interactions. Aim – This study analyzes e-WOM's influence on Brand Reputation and Business Performance within TikTok Shop using Resource-Based View (RBV) and Marketing Productivity theories. Methodology – A quantitative approach using SEM-PLS was applied to data from 155 active TikTok Shop users, predominantly Gen Z (63%), collected via purposive sampling. Findings – The analysis reveals that e-WOM has a positive and significant impact on Brand Reputation and Business Performance. These results confirm that digital validation serves as a primary trust signal that builds brand equity before driving economic outcomes. This evidence proves that in social commerce, reputation acts as a strategic gateway to market growth and long-term customer loyalty. Conclusion - This study concludes that e-WOM is the most dominant determinant of brand reputation within the TikTok Shop ecosystem. The high correlation between e-WOM and reputation suggests that for Gen Z, peer-driven credibility is more influential than formal advertising. Therefore, achieving a strong digital reputation through organic social interaction is a mandatory prerequisite for optimizing business performance in the social commerce era. Research implication – Theoretically, it reinforces digital reputation as a strategic intangible asset. Managerially, businesses must prioritize "authenticity over formality" in affiliate content and implement real-time sentiment management to maintain relationship quality with the dominant Gen Z market. Limitations – This research is limited by its focus on a single platform (TikTok Shop) and a specific demographic (mostly students). Future studies should explore cross-platform dynamics and include additional variables such as FOMO or Price Sensitivity to broaden the understanding of business performance drivers.
- Research Article
3
- 10.23887/jia.v6i2.39124
- Jan 12, 2022
- Jurnal Ilmiah Akuntansi
This study examines the agile supply chain strategy (SCS) in pulp & paper firms in Indonesia, impacting the sustainability performance via mediator variables. Applying the theory of resource-based view (RBV) and theory of dynamic capabilities view (DCV) to explore these links, several hypotheses are constructed regarding information sharing with customers (ISC), collaboration with suppliers (CS), and advanced manufacturing technology (AMT) as a mediator variable. The research is examined by partial least square-structural equation model (PLS-SEM), and 102 manufactures in Indonesia gather the data sample. The empirical findings show that ISC, CS and AMT mediate agile SCS on sustainability performance. Theoretically, the study reveals that complements between RBV and DCV create synergy relation agile SCS on sustainability performance through some mediator variables. In practical view, these findings help executives satisfy their stakeholders for executing agile SCS in pulp & paper industries.
- Research Article
- 10.1108/apjml-01-2025-0116
- Aug 7, 2025
- Asia Pacific Journal of Marketing and Logistics
Purpose This study aims to explore consumers’ continuance intention to purchase in social commerce from the perspective of the investment model. Design/methodology/approach A total of 867 US consumers participated in this study, and a mixed-methods approach was adopted in the study by employing partial least squares structural equation modeling (PLS-SEM) and fuzzy set qualitative comparative analysis (fsQCA). Findings The PLS-SEM findings showed that investment size and satisfaction positively affected trust and commitment, which in turn influenced continuance intention. Although the direct impact of quality of alternatives on commitment was not found, it had an indirect effect on commitment through trust. Furthermore, six configurations were identified in the fsQCA findings, and they effectively predicted a high level of continuance intention to purchase in social commerce. In particular, satisfaction and quality of alternatives played critical roles in explaining continuance intention in social commerce. Originality/value This study provides new insights into social commerce by integrating interpersonal trust into the investment model. Additionally, the use of both symmetric (PLS-SEM) and asymmetric (fsQCA) techniques uncovers linear effects as well as multiple causal configurations. These findings offer valuable perspectives for designing platforms and developing retention strategies.
- Research Article
52
- 10.1108/ijopm-07-2022-0418
- Jan 23, 2023
- International Journal of Operations & Production Management
PurposeThis study examines the interactions between entrepreneurial orientation, supply chain resilience (SCRES) as well as the financial and commercial dimensions of business performance.Design/methodology/approachDrawing on a literature review, the authors develop a research model to identify positive relationships between five specific dimensions of entrepreneurial orientation, SCRES and business performance based on the dynamic capabilities view. The hypotheses are then empirically validated by applying partial least squares structural equation modeling (PLS-SEM) on survey data obtained from a questionnaire and 168 global companies.FindingsThe results partially support the hypotheses and suggest that entrepreneurial activities complement the resilience of supply chains to sudden disruptions and therefore also foster competitive advantage.Originality/valueThe relationships between entrepreneurial orientation, SCRES and business performance are examined and validated empirically in a single model, bridging the gap between these distinct research streams and shedding further light on supply chain risk management.
- Research Article
- 10.62527/joiv.7.4.1847
- Dec 31, 2023
- JOIV : International Journal on Informatics Visualization
An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 technology. It is frequently seen as a subfield of e-commerce. Social commerce has been successfully introduced in developing countries. Many businesses around the world are small and medium enterprises (SMEs). For instance, SMEs in Indonesia can contribute up to 60.34% of the country's GDP and have a substantial labor pool. Using social commerce as an e-commerce platform can significantly improve the operational efficiency of small and medium-sized enterprises (SMEs). However, little empirical research has specifically examined how SMEs embrace social commerce. Given the high level of concern, further research is required. Therefore, the current study experimentally examined how local SMEs in rural Indonesia introduced social commerce. The study was modeled using the Unified Theory of Technology Acceptance and Use (UTAUT) 2 model and several previous studies. SmartPLS 4 software was used to model and evaluate data using partial least squares structural equation modeling (PLS-SEM). The findings of the 114 samples showed that relative advantage, social support, facilitation conditions, and the government's support of social commerce influenced behavioral intention to use social commerce. Behavioral intention to use social commerce influences the actual use of social commerce. The findings of this study can help local governments and policymakers develop social trade promotion regulations to help potential SMEs and entrepreneurs gain long-term business support.
- Research Article
1
- 10.30630/joiv.7.4.1847
- Dec 23, 2023
- JOIV : International Journal on Informatics Visualization
An entirely updated e-commerce platform referred to as Social Commerce was developed in response to the rise in social media use. Social commerce integrates interactions between buyers and sellers made possible by social media platforms and Web 2.0 technology. It is frequently seen as a subfield of e-commerce. Social commerce has been successfully introduced in developing countries. Many businesses around the world are small and medium enterprises (SMEs). For instance, SMEs in Indonesia can contribute up to 60.34% of the country's GDP and have a substantial labor pool. Using social commerce as an e-commerce platform can significantly improve the operational efficiency of small and medium-sized enterprises (SMEs). However, little empirical research has specifically examined how SMEs embrace social commerce. Given the high level of concern, further research is required. Therefore, the current study experimentally examined how local SMEs in rural Indonesia introduced social commerce. The study was modeled using the Unified Theory of Technology Acceptance and Use (UTAUT) 2 model and several previous studies. SmartPLS 4 software was used to model and evaluate data using partial least squares structural equation modeling (PLS-SEM). The findings of the 114 samples showed that relative advantage, social support, facilitation conditions, and the government's support of social commerce influenced behavioral intention to use social commerce. Behavioral intention to use social commerce influences the actual use of social commerce. The findings of this study can help local governments and policymakers develop social trade promotion regulations to help potential SMEs and entrepreneurs gain long-term business support.