Abstract
ABSTRACTFocus groups conducted in two urban areas in New Zealand explored perceptions of natural hazards and disaster preparedness. The groups were structured by socio‐economic status, gender, age, and cultural background. Participants were generally aware of likely major hazard events but few maintained emergency kits or had prepared emergency plans. People held an optimistic attitude, believing they could cope with disaster. Differences amongst the groups included the inability of lower socio‐economic groups to afford emergency kits or insurance and evidence of strong supportive networking among Maori and Samoan groups.
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