Abstract
In the report the author considers the phenomenon of social advertizing and its role in life of the society. Main directions of the social advertizing are defined in accordance with the author’s point of view. The emphasis on the necessity to pay attention to perception of social advertizing by youth is made. The purpose, empirical object and conclusions of the pilot research are described. In this research the relation of youth to social advertizing became clear. The conclusion about the undoubted relevance of the subject discussed in the report and the need to continue the research on social advertizing is drawn.
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