Abstract
In an effort to promote awareness of and increase enrollment in the Division of Arts and Humanities, the Harvard Short Film Festival, a University-wide competition of three-minute short films about scholarly research and teaching, was launched in spring 2010.Recent advances in media software now make it possible for someone equipped with just a personal computer, a digital camera, and some short software tutorials to compose compelling multimedia presentations that earlier required extensive training and costly equipment. Not the least of the changes implicit in this new technology is the promise of radically altered horizons in intellectual life---the development of new, more aesthetically rich modes of exposition in which the message expressed by words is blended with the implicit meanings and powerful affect conveyed by images and music.This paper will outline the necessary marketing and technology considerations required to successfully support a film festival in an academic environment
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