Abstract
The purpose of this study was to investigate the impact of leisure information search behavior through SNS(Social Network Service) on leisure experience, and satisfaction among college students who were registered in 3 different universities located in Busan, Republic of Korea. Self-administered questionnaire survey was utilized and total of 350 samples were analyzed to achieve the goal of this study. The results of this study showed that the SNS(Social Network Service) information search behavior partially influenced the leisure experience. The positive relationship between leisure experience and leisure satisfaction, as well as the positive relationship between SNS(Social Network Service) information search behavior and leisure satisfaction was found based on the analysis. Based on the results of this study, more diverse leisure activities required to be developed to meet the needs of the college students. It could be also essential that leisure marketers need to consider SNS(Social Network Service) as a way of communication channel for university students to participate in the leisure activities.
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