Abstract
This study aims to develop SMEs fashion in Central Java by Quadruple Helix. The statistic technique used in this research is Structural Equation Modelling. The primary and secondary data are relevant with relating institution (SMEs). This study find as follows: (1) Testing Capability sensing competitor to innovative product success, (2) test the capability of sensing competitor against entrepreneurship orientation, (3) test the capability of sensing customers towards innovative product are successful.
Highlights
The era of the free market that has been enacted as of December 31, 2015 the member countries of ASEAN or the ASEAN Economic Community includes Indonesia, Singapore, Malaysia, Philippines, Thailand, Vietnam, Brunei, Myanmar, Cambodia and Laos
The results of this study indicate that the customer sensing capabilities is insignificant positive effect on the success of the product innovation
The results of this study indicate that the sensing ability of competitors positive and significant impact on the success of the product innovation (β = 0.358; p = 0.014)
Summary
The era of the free market that has been enacted as of December 31, 2015 the member countries of ASEAN or the ASEAN Economic Community includes Indonesia, Singapore, Malaysia, Philippines, Thailand, Vietnam, Brunei, Myanmar, Cambodia and Laos. It is very advantageous to trade with a potential total population of 625 million is a lucrative market for the targeted one of the creative industries, namely clothing or fashion Muslim (Damarwulan, Mumtazah, Farida, & Andriyansah, 2018). Factors that affect the value of apparel exports among other factors internal and external that management run still traditional, the transaction is not smooth, given the relationship between business and the buyer only based on trust, production costs based on estimates, innovation is low so tend to do imitative as well as marketing constraints (Herning I, 2016).
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