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Smarter Technologies, Innovation, and Managerial Capabilities Driving Hotel Sustainability: The Integration of Resource-Based View and Dynamic Capabilities Perspective

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Abstract
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While prior research has examined the role of smart technologies (e.g., IoT and AI) in sustainability, the combined influence of IoT, AI, and organizational capabilities on hotel sustainable performance, particularly through the mediating roles of data-driven decision-making and innovation capability, remains underexplored. This study investigates how the integration of smart technologies, specifically the Internet of Things (IoT) and artificial intelligence (AI), as well as dynamic managerial capabilities focusing on data-driven decision-making (DDM) and innovation capability (IC), enhances hotel sustainable performance (HSP) within the context of Saudi Arabia’s hospitality sector. Grounded in the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), the research develops and tests a conceptual model that explores both the mediating roles of DDM and IC in the link between IoT and HSP and the moderating role of AI application in the relationships between IoT and DDM, IC, and HSP. Using data collected from 312 managers of four- and five-star hotels across Saudi Arabia, the study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the hypothesized relationships. The results reveal that IoT has a significant positive effect on HSP, DDM, and IC. Further, the IoT-HSP relationship is partially mediated by both DDM and IC. Furthermore, AI significantly strengthens the relationships between IoT and DDM, IoT and IC, and IoT and HSP, highlighting AI’s crucial role as an enabler of digital transformation and sustainability. The findings extend the RBV and DCT by demonstrating how technological resources, when combined with dynamic managerial capabilities, lead to superior sustainability outcomes. Practically, the study emphasizes that hotels must pair digital adoption with employee training, innovation culture, and AI-powered analytics to enhance HSP.

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Artificial intelligence and innovation capability: A dynamic capabilities perspective

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PurposeManagers play a critical role in shaping the development of firms due to the risky and long-term nature of innovation. Although the managerial effect on strategic change has long been factored into organizational theories, scholars still lack a complete understanding of the specific managerial capabilities that drive innovation in today's digital economy. The present study builds on dynamic managerial capabilities theory to close this research gap. The paper proposes managers' dynamic capabilities and their three underlying drivers – managerial human capital, social capital, and cognition – as a direct antecedent to digital firms' innovativeness.Design/methodology/approachThe study draws on survey data from German Industry 4.0 manufacturing firms, which were analyzed using regression analysis.FindingsThe results confirm managers' dynamic capabilities as facilitators of innovation. In contrast to previous research on nondigital industries, the findings demonstrate that only the complete portfolio of managers' dynamic capabilities promotes innovativeness in digital firms. The study provides evidence for the importance of dynamic managerial capabilities in the digital economy yet contradicts previous research on nondigital industries related to the advantageousness of managers' human capital, social capital, and cognition for innovation.Originality/valueThe study contributes to the literature by being the first to holistically test the effects of dynamic managerial capabilities on innovation in digital firms. The results offer a nuanced account of managers' dynamic capabilities, thereby expanding dynamic managerial capabilities theory to the digital economy.

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Dynamic marketing capabilities: antecedents and outcomes
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  • Figshare
  • Reza Kachouie

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  • Duangporn Puttawong + 1 more

This study investigates how business intelligence capabilities (BIC) influence competitive performance (COP) in the Thai hotel industry, with a particular focus on the mediating role of innovation capability (INC). Drawing on the Resource-Based View and Dynamic Capabilities Theory, the study develops a structural model proposing that BIC improves COP both directly and indirectly through INC. Using stratified random sampling based on classifications from the Tourism Grading Council of Thailand, data were collected from 180 hotel managers through a structured questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the proposed relationships. The results show that BIC does not directly affect COP, but has a strong and significant indirect effect through INC, indicating that innovation capability fully mediates this relationship. These findings highlight the importance of strengthening innovation to convert business intelligence insights into a competitive advantage. The study adds to the literature on business intelligence and innovation management by providing empirical evidence from the hospitality sector in an emerging market. It also stresses the strategic need to align business intelligence systems with innovation activities to achieve sustainable performance. The study offers originality by demonstrating that innovation capability fully mediates the link between business intelligence capabilities and competitive performance in the underexplored context of Thai hotels.

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