Abstract

Digital transformation has been a worldwide reality since the late 1990s. However, the 21st century has promoted its acceleration and scope for its use. Tourism professionals have sought the benefits that digital connections via smartphones bring to the diffusion and negotiation of services and products. However, young people from the internet age seek autonomy in the elaboration of their own travel itineraries, contributing to the emergence of intelligent tourist destinations. Based on the correlation with the principles of smart cities that increasingly become the goal of global managers, this study seeks to demonstrate the potential of the insertion of the tourist segment in this new perspective of social behavior. The results show that the co-creation by the travelers in search of experiences of impact in their lives is here to stay with QR Codes and Apps of cell phones. Information and digital communication technologies bring greater autonomy and creativity to the universe of tourists.

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