Small and Medium Enterprises Business Model in Indonesia

Abstract

Small and Medium Enterprises (MSMEs) can survive and become the restorer of the Indonesian economy amid the downturn due to the monetary crisis in various economic sectors. MSMEs contribute to Indonesia's gross domestic product of 61.41%, with a labor absorption of 96.71%. Along with the economic growth in the industrial sector, MSMEs, and startups, the creative economy has now developed in Indonesia, especially in the city of Bandung. The number creative industry in Bandung has as many as 2357 people, dominated by the fashion sub-sector (1244 or 52.78%). Furthermore, the craft sector (395 or 16.76%) and culinary (381 or 16.16%). However, there are problems in developing the creative industry in Bandung; namely: there is no accurate data about the picture of the sector, MSMEs, and creative economy. This research is used qualitative research. The method of data analysis uses deductive methods, which are methods used in discussions, departing from knowledge of a general nature and then assessing something of a unique character. The general understanding in this study refers to the analysis of literature on business matching, fair trade, fair show/expo, and related about invertase and capital. Thus, after departing from the general concept that has been generalized, then interpreted with existing theories and reference sources, the result is strategic business matching models to bring inventiveness that can be implemented in the city of Bandung.