Abstract
To study the difference of users’ emotion experience between skeuomorphism and flat design, based on kansei engineering, cognitive psychology and human factors theory, we conducted a semantic differential (SD) experimental study in car navigation interface. The independent variables in this study was the visual representation method (VRM). The dependent variable were user experience rating (UER) and artificial texture rating (ATR). The main findings of this study are as follows: (1) we find that the users’ emotion experience is mainly made up of stylization cognition factor (SCF), emotional cognitive factor (ECF) and the decorative cognitive factor (DCC); (2) The artificial texture rating (ATR) has a significant effect on user experience rating (UER). The research results can help designers to deeply understand the difference of user emotional impact between skeuomorphism and flat design, which could guide the designers better to design the car navigation interface.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
