Size and Structure of the Holistic Milieu: A Comparison of Local Mapping Studies in Austria and Sweden

Abstract

This article presents the results of two local mapping studies in Sweden and Austria that follow the methodological procedure of the British Kendal project. All practitioners offering courses, therapies or counseling in the areas of holistic spirituality and complementary health methods (such as yoga, Reiki, kinesiology, astrology, and shamanism) were mapped. A sub-sample of the mapped practitioners were contacted in person and asked about their professional situation and the number of their clients. On the basis of these data, the proportion of persons participating in the holistic milieu was estimated. The article discusses the similarities and differences between the two regions in regard to the supply of specific types of holistic activities, the professional situation of the practitioners, and the proportion of the population involved in holistic activities. The level of engagement in holistic activities in the Swedish, Austrian, and British mapping areas is also compared with the level of church attendance in the three countries.