Abstract
This China–US case study describes the negotiation between Chinese consumer demand and the growing Chinese market for cinema, the Chinese film industry’s aspiration for international success and domestic development, the Chinese government’s soft power ambitions and the largest and most successful film industry in the world – Hollywood. This article gives a brief look at the Sino-US film coproduction history, examines the root reason for the phenomena of ‘fake’ coproduction and analyses the challenges that hurdle the deep cooperation (‘real’ coproduction) process.
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