Singaporean Consumers’ Attitudes to Technology Usage

Abstract

This research paper assists in understanding the factors affecting adoption of technology among consumers in Singapore, in a healthcare industry. A case study was carried out on a healthcare clinic. The case study and the Technology Acceptance Model (TAM) formed the theoretical framework for testing the factors affecting consumer willingness to adopt the use of technology in healthcare. A random sample of 119 respondents were obtained using an online survey. Correlation and ANOVA were used to analyse the data. Perceived usefulness and Security and Privacy (SP) are the two most critical factors that affects attitudes of adoption greatly. As such, organizations who wishes to use technology should consider these two factors in order to increase their adoption rates. This can be done by educating and informing consumers of all the potential benefits the new system could bring to arouse their perceived usefulness of the new system. Focusing on how the new system is secured will also allow an organization to win the consumer’s attention in wanting to adopt the technology.