"Significant Use of Social Media in Libraries in Present Context - A Theoretical Assimilation "

Abstract

In the information age, having a variety of strong social ties is becoming increasingly crucial for individuals, in addition to technical expertise and access to information technologies. Libraries are modifying their offerings to support online messaging platforms and advance this new partnership. The purpose of social media is to deliver pertinent and helpful information about products, services, and activities that benefit the local community. The purpose of the academic library's use of social media is to build a more robust and knowledgeable learning community. This essay looks at how libraries might use social media and networking to offer engaging library services in the face of India's deteriorating economic conditions. Without a question, the tremendous technological development of the twenty-first century has had an impact on library services throughout the world, but especially in India. With social networks like Facebook, MySpace, Flickr, YouTube, and Library of Congress, the Social Media boom has slowly permeated the field of librarianship. However, it has become clear that in order to fulfill the expanding expectations of our end consumers, our services will need to adapt. India's libraries are being pushed harder than ever to provide more proactive and value-added services in order to fulfill the constantly changing needs of its users. Therefore, this essay aims to investigate the current situation in library service delivery using this cutting-edge technology.Investigation of the difficulties Indian libraries has using these Social Media and suggestions for solutions are made. In addition, the article attempted to analyze the idea of social networking and its use to advertise library services in the digital age. For social media to be a great experience for everyone, academic institutions will need a best practice social media policy to inform and direct acceptable online behavior and activity.